• US$200

• 65 designs

• 15 designers

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Logo Design Brief

When I started my business almost 20 years ago, I wanted to be edgy. And my logo and website were just that. Color, style, voice. Edgy. Today, my clients are corporations. I'm older, more experienced - but still a little edgy. It's controlled edge. What I wanted before — funky, edgy, creative. But the reality is, that’s not what my ideal clients are looking for. I’ve turned into a fuddy duddie, but fuddyduddiesm is paying my tuition right now! I still manage to make healthcare information systems sexy, but part of why I get hired these days — I think — is because I’m a grown ass writer. So what I want now is sophisticated. Savvy. Corporate but cool. Grown up. I know that brand equity is the mantra of my industry, so I wish that I could retain some. But I'm open to change.

My clients are primarily - but not exclusively - in healthcare. But I don't want a healthcare logo. I provide the following services:
Writing - white papers, brochures, web pages, etc.
Public relations services
Speechwriting
C-suite communications and presentations
Marketing strategy

Tagline: The Point. Communications that get right to it.

Target Market(s)

Marketing decision makers; C-suite executives

Industry/Entity Type

Communications

Logo Text

The Point Communications (or just "The Point")

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• 1. Tagline-readiness. I may use it my tagline, I may not. But I'd like to have the option of using it with the logo. My tag is: "Communications that get right to it."
  2. Elements of existing logo

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Files

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