MUSIC FESTIVAL TEE SHIRT - PACIFIC REGGAE - HIPHOP - SOUL
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This customer received 25 t-shirt designs from 7 designers. They chose this t-shirt design from Aurelio III as the winning design.
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T-shirt Design Brief
East Coast Vibes needs a new tee shirt design. Our festival is based in Gisborne - New Zealand, at one of the best surf breaks in the region. The vibe is laid back, with a music program of soul/ roots/ hiphop/ Pacific reggae.
Influences for the design should be street wear based - surf culture meets street culture meets Maori/ Pacific culture. See our current artwork attached for ideas
Brands who style we like include Crooks & Castles, Desus, Rook, Young & Restless, ABC, Huffer, Mishka, Illicit etc.
Designs should be either 1, 2, 3 colours max.
Our logo can be incorporated but its not essential.
Updates
Updated the brief and included some examples attached. Thanks
Added Wednesday, September 03, 2014
Hi guys, I've added a .png file with elements to use in your design, look forward to seeing your works. Rob
Added Friday, September 05, 2014
Project Deadline Extended
Reason: Some designers have requested an extension. Thanks to everyone that has submitted so far!
Added Monday, September 08, 2014
Target Market(s)
18-35 year olds that attend music festivals, young at heart and passionate about music and culture
Industry/Entity Type
Festival
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- East Coast Vibes
2015
Aotearoa
#myvibes - small byline
Nice to have
- Crest style designs preferred (similar to attachments) with images
- New Zealand birds
- Ferns and Pohutukawa flowers
- Palm trees
- Surfing, surfboards
- Lion of Judah
- Maori Tiki wearing a crown
- Crowns
- Tinorangatira flag
Should not have
- No speakers or headphones