trifold brochure Staying Alive

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This customer received 60 brochure designs from 17 designers. They chose this brochure design from Plimsoll Line as the winning design.
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Brochure Design Brief
We need a new tri fold brochure (A4 folded to DL) for our company Staying Alive Paramedical Services Pty Ltd. We have just had a new logo created and this is attached.
The main products we are wanting to highlight are:
1. First Aid training
2. Automated External Defibrillators (mainly the Fred Easy Online and Fred Easyport AEDs)
3. First Aid Kits and Supplies
Our website is www.stayalive.com.au This website will be redeveloped in the near future,based on the design of the brochure.
We have added a lot of photos here, please feel free to use what you wish and alter as necessary.
Updates
Thanks for the great designs so far.
A couple of points to note:
- We want to reduce the focus on courses that is apparent in our current brochure. A single panel max should be sufficient, with very little (If any) description of each course. There is where we could highlight where we are different to other providers - all instructors are paramedics, clinical debrief in the event of critical incident, reminders when accreditations are due (we do reports to companies), nationally recognised certificate for each successful participant.
- We want to increase the focus on our specific AED range - the FRED Easy online and FRED easyport. The online is the only AED around that is monitored 24/7 via the internet. The Easy Port is the smallest AED around.
- We have AED solutions that suit small business to large multi national corporations.
Added Tuesday, January 25, 2011
Thanks everyone for your designs.
There were a number of fantastic designs submitted and unfortunately we could only pick one. The winner has been chosen.
We will be posting some further projects very soon, including some A4 brochures, and stationary.
Thanks again.
Added Wednesday, February 02, 2011
Target Market(s)
Businesses, corporations, and sporting groups. We specialise in corporate courses and do very little public first aid training
Industry/Entity Type
Training
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are different to our main competitors in that all trainers are Professional Paramedics. Files that can be read and altered in Illustrator CS2 or InDesign CS2.
Nice to have
- A tag line - open to suggestions. Information about Sudden Cardiac Arrest (included in word doc)