Business card design for new software start-up

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This customer received 83 business card designs from 19 designers. They chose this business card design from ani as the winning design.
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Business Card Design Brief
This design is for a double-sided, colour business card. The requirements are as follows:
PREVIEW IMAGES:
The preview images of the card should be shown on a white background (i.e. no wood veneers etc).
The preview images for the front and back of the card should be presented top to bottom without overlapping.
OVERALL DESIGN:
Clean, crisp and simple
LOGO COLOURS:
Green - CMYK 50C 100Y (PMS 376)
Grey - CMYK 80K
CARD SIZES:
Trim Size (Card Size) 90mm x 55mm
Margin Size: 80mm x 45mm
Bleed Size: 96mm x 61mm (i.e. 3mm bleed)
The corners of the card should be SQUARE and NOT ROUNDED.
CARD ORIENTATION:
Landscape (i.e. horizontal).
FRONT OF CARD:
- White background
- iPerceive logo with tag line
- BizSpark logo scaled to a width of 1.25 inches and not as prominent as the iPerceive logo
- The BizSpark logo should be placed on a plain background, not overlapping any background images
- Details:
Mustafa Bensan
Founder and Chief Software Architect
iPerceive Pty Ltd
Suite 1611, 38-42 Bridge St
Sydney NSW 2000
Australia
M: +61 (0) 999 9999
E: mustafa.bensan@iperceive.com
www.iperceive.com
BACK OF CARD
- iPerceive logo without tag line
- www.iperceive.com
The back of the card should reflect the concept of being ahead of the curve in a simple or abstract way. Some possible ideas are as follows but other creative suggestions will also be considered:
1) A bell curve taking up the entire area, with the iPerceive logo on the right, near a position ahead of the curve;
2) A graphical, curved arrow with the iPerceive logo near the top of the arrow;
3) An abstract curve with the iPerceive logo near the top of the curve.
At least a portion of the background colour should consist of the logo's green colour using colour code CMYK 50C 100Y (PMS 376). For designs that place the logo over a green background, the colour of the dot over the first "i" may be changed so that it is still visible.
SOURCE FILES
Must be in AI format with 2 versions:
(1) With editable texts/fonts to allow for name and address changes in future;
(2) With all text converted to vectors/paths
PRINT FILES
Must be delivered in PDF, TIFF, JPG, EPS and PSD formats
Images should be 300 DPI
Updates
Revision to design for back of card:
The back of the card should reflect the concept of being ahead of the curve in a simple or abstract way. Some possible ideas are as follows but other creative suggestions will also be considered:
1) A bell curve taking up the entire area, with the iPerceive logo on the right, near a position ahead of the curve;
2) A graphical, curved arrow with the iPerceive logo near the top of the arrow;
3) An abstract curve with the iPerceive logo near the top of the curve.
The back of the card should also include the web address: www.iperceive.com
At least a portion of the background colour should consist of the logo's green colour. For designs that place the logo over a green background, the colour of the dot over the first "i" may be changed so that it is still visible.
Added Friday, January 21, 2011
Additional information:
1) The BizSpark logo should be placed on a plain background, not overlapping any background images;
2) The orientation of the card should be landscape (i.e. horizontal).
Added Friday, January 21, 2011
Industry/Entity Type
Software
Look and feel
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