Property Managment Co. - Beach House Vacation Rentals

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This customer received 70 logo designs from 28 designers. They chose this logo design from hih7 as the winning design.
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Logo Design Brief
Beach Resort Services is a small family owned, property management company located on the the Texas Gulf Coast. We specialize in Beach House Vacation Rentals and have always been the top rental company on the island....but we have never had a real logo and we are ready to get our business up to par with a logo to match our small town customer services, family friendly atmosphere and our professional staff.
We are looking for something that is Professional and brands us as the 'go to' company on the island. Something modern, simple and clean, easy to read and identify with and something that hints at luxury...and the beach of course! Our rentals range from tiny 1 bedroom fishing cabins to 8 bedroom luxury beach front homes and we currently manage right over 100 properties. We are open to using our company's initials BRS and also our tag line "A Vacation of Fun - A Lifetime of Memories". ..or Vacation & Extended Rentals.
Our current website is www.BeachResortServices.com so you can get an idea of where we are at...which is pretty bad. Lol. It does not have to match our site since we are going to rebuild the site around our new logo.
Target Market(s)
Our target market is families, church groups, corporate groups and anyone else looking for a beach house vacation.
Industry/Entity Type
Property Management
Logo Text
Beach Resort Services and/or BRS
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have a coastal feel.
Should not have
- No cartoons, no beach balls, nothing cheesy looking or expected. Palm trees have been used sooo much...so we try to stay away from those. Also, nothing to Caribbean looking...we are a small beach town on the Gulf Coast....so we don't have that emerald green beach water and white sand. It is more ...um...brown. Lol.