Mobile Optometry needs descriptive brochure and business cards for patients

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This customer received 58 brochure designs from 6 designers. They chose this brochure design from maria.design as the winning design.
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I need a brochure design and business cards for a new optometry service that brings full ocular examination, refraction, and spectacle dispensing to the patient in need.
I will mainly be working out of senior homes so it needs to be very legible NO SMALL PRINT, CLEAR, CONSCIENCE.
The final design needs to incorporate the logo and colouring that was just selected from a previous project. I will add this file as soon as I get the final changes back from the designer.
Here is what I would like in the broacher. I don't have a fax number, website address, email address set up yet but have room for this.
Note: I have attached the logo I selected for the company. I may not have attached the most detailed version but this will give you an idea of colouring and style. I will upload the proper image soon.
Routine eye examinations are crucial for early detection of diseases of the eye and effects of systemic conditions for everybody. As we age we are at higher risk of vision loss due to Glaucoma, Age-related Macular Degeneration, Diabetic or Hypertensive Retinopathy, Cataracts and many other diseases.
During your complete ocular visual assessment you will be screened for all conditions that may be affecting you as well as treat any issues you may be suffering from. Common treatable complaints: Dry eyes, Watery eyes, Burning, Itching, Difficulty reading small print, Reduced distance vision, Glare, Light sensitiveness, and difficulty performing hobbies.
Here is what your complete examination includes
Step 1: Appointment Request
-Call
-Email
-Phone
-Fax
Step 2: Welcome form
-Patient Name, DOB, AB Health Care number
-List current medications, allergies
-Current Visual difficulties
-Previous spectacle prescription (if available)
Step 3: Ocular Visual Assessment and Discussion of Results
-History & Symptoms
-Refraction
-Dilation and thorough ocular/retinal screening
-Spectacle or magnifier dispense if required
-Ophthalmologist or medical practitioner referral if required
Step 4: Dispense and Delivery
-Return to fit custom made glasses
-Demonstrate use low vision device
-Discuss any questions/treatments/referrals
Updates
I have just increased the budget. I am running out of time and want some good designs. I want a modern, clean and clear product. Please submit, points for originality.
Added Saturday, September 06, 2014
Target Market(s)
The target audience is Professionals, managers, senior care facilities, families. I want something clean and easy to read. I want something modern but not trendy and something that appeals to the masses.
Industry/Entity Type
Medical
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- easy to read
bright
professional
Contact information on the last page
Nice to have
- order of services layer out nicely. Try a version with clearly defined steps. Step 1. Step 2. Step 3. Could be multiple broachers that are packaged together.
Should not have
- cartoony
serif fonts (please use font that is in logo)