Autism Special Needs Program Needs a Logo
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This customer received 149 logo designs from 39 designers. They chose this logo design from neocro as the winning design.
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Logo Design Brief
Bridges Academy needs a logo for a new autism program targeting children ages 7-18 to "bridge" the educational gap between home and school. We specialize in after-school, out-of-school, weekend, and summer clubs, camps, social groups, and recreation. We are a professional private practice of Board Certified Behavior Analysts (BCBAs) and Registered Behavior Technicians (RBTs) specifically trained in the areas of Autism, Pervasive Developmental Disorder, ADHD, and other related disorders and diagnoses. Our programs are based on the principles of Applied Behavior Analysis (ABA) and our curriculum is individualized for each child's unique needs.
We are open to colors (but do like the warmer colors like orange) and designs but would like something to symbolize a BRIDGE. (Either abstract or line drawn) and the logo should convey FUN, SOCIAL, PROFESSIONAL, and TECHNOLOGY. We are health care professionals and are in-network with many insurance companies, therefore we want this logo/brand to convey TRUST and ACHIEVEMENT.
Updates
Updated design specs:
1. Please NO puzzle pieces or other symbols that typically represent autism - we want to make sure we do not exclude other individuals in need of support
2. Background should be white with 2-3 colors
3. Colors preferred include: orange, yellow, turquoise/teal, deep purple/plum
4. Logo must be simple enough to use for print items and promotional items (shirts, brochures, hats, pens, etc.)
5. Logotype designs preferred (would like the "icon" part of the logo to stand on its own as a symbol)
Added Wednesday, August 27, 2014
Project Deadline Extended
Reason: I'm starting to get some really great designs that if tweaked a bit, may be the winning design. I want to give those designers I provided feedback to and asked for changes enough time to complete the changes and resubmit. Thank you for your patience.
Added Wednesday, August 27, 2014
Thanks for all of your submissions, I just returned from out of town and will select the final design within 1 day. :)
Added Tuesday, September 02, 2014
For those designers asked to make a few changes to their designs, if you could please get those in by 9am (Central Time, USA) we will be making our final decision by 10am. Thank you very much.
Added Wednesday, September 03, 2014
Target Market(s)
Children diagnosed with autism spectrum disorder, asperger's, pervasive developmental disorder, ADHD, behavioral disorders, and their families, schools, and caregivers.
Industry/Entity Type
Insurance
Logo Text
Bridges Academy
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have Bridges Academy in the logo with an image of a bridge, prefer 2-3 colors with orange, red, blue, green, yellow (ORANGE IS A MUST)
Nice to have
- logo icon can be used alone or in combination with the business name
Should not have
- Puzzle pieces, people symbols, old-style fonts like Times New Roman, or other concepts/images characteristic of autism