• US$160

• 47 designs

• 15 designers

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Logo Design Brief

I need a logo for a client named Specialty Hearse. The logo should include:

Specialty Hearse (main text)
Serving the Industry Since 1929 (tagline)

The logo should be able to stand on it's own without the tagline too, so please provide mock-ups with and without the tagline if possible.

Would like a modern feel to the logo. However, it is VERY IMPORTANT that the logo include a sense of elegance and tradition fitting of the funeral industry. Icons can be included but nothing intense or extreme. Should be versatile to use on clothing, banners, letterheads, websites, etc.

Open to color scales in blues, reds, and/or black/greys.

This company was originally under a name called Specialty Vehicles which incorporated their ambulance side of the business. They are taking the company in two different directions now (ambulance side will stay Specialty Vehicles whereas the hearse side will now be called and branded Hearse Specialty). I have included their old original logo for reference. It doesn't mean I have to have a variation of the old logo but I'm just including what they have had in the past for a reference standpoint. Again, the new logo should be updated and modern, but still look elegant and traditional.

**I will need to know the font names used in the design as they company will have the original Specialty Vehicles logo redesigned to match and we will want to create a logo that has synergy with the new Specialty Hearse logo.

I'm including some competitor sites so you can just get an idea of the other logos out there for funeral car dealers. I am not providing them so you can copy their structure/design -- just for reference. Some competitors include:

http://www.heritagecoach.com/
http://parkssuperior.com/
http://www.vaughanspecialtyauto.com/
http://www.myhearse.com/ (I do like this logo design best out of all competitors)
http://www.conawaysales.com/
http://www.hearse.com/

Do let me know if there are any questions on this logo project.

Industry/Entity Type

Business

Logo Text

Specialty Hearse (w/ a tagline of "Serving the Industry Since 1929")

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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