• US$980

• 40 designs

• 4 designers

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Wordpress Design Brief

CREATIVE BRIEF FOR 143FLOWERS
- UPDATED 9.22.14 -
We need a wordpress ecommerce website and logo for our flower company. The name of our company is 143flowers.com.ph, and we take orders from the around the world, and ship flowers to loved ones specifically in the Philippines. Our final dot come will be www.143flowers.com.ph.

We want our site to follow the themes and look of these pages:
https://www.thebouqs.com/en/
http://www.myflowerdepot.com/

Our color theme is light purple and pastel pink.
We would like our website to have these social media connections: facebook, twitter, and instagram.

E-COMMERCE NEEDS:
We want our customers to be able to login, and have a separate "Account Page" where they can look at their previous orders, store payment information so that they don't have to re-input their payment information again, and also be able to login and give product reviews on our products.

We want two separate order pages where our customers can place "recurring orders" In other words, a customer can use a calendar or form and input the dates he would like to re-order a product. He would be charged ahead of time, and can order a product up to a year in advance. He can set it up so that he pays ahead of time for a flower to arrive once a month, a week, or daily for the next six months. After he customizes his timely order, he will then be taken to a check out page where he will be charged for all of the orders at once i.e. if he places an order for a flower arrangement to arrive once a month for 12 months, he will be charge for the product 12 times.

We want our shopping cart and website to be secure.

We would also like a pop up to appear after browsing the website for 30 seconds. The pop up will offer them a 10% discount on their first order if they give us their email. We want to be able to collect emails and add them to an email list.

Main Slider has 3-4 SLIDES Example: Deal of the Week!, Sign Up and get 10% off your first order.

If you use pictures of people in the banners or in other sections of the site, please keep them of Filipino or Pacific Island ethnicity as our target audience is Filipinos. Japanese, Indian, Chinese, Caucasian, Hispanic, or African American are not recommended. For a general look of the filipino ethnicity look we are talking about visit this website: http://tfc.tv/

The Main Page Links of the site should be...
Main Menu: Home | Shop Flowers | Forget Me Not | Recent News
Separate Links above Menu: Sign In | Cart | Help

Our Help page should include a FAQ section that allows us to add Questions and Answers in a Toggle/Accordian/Tabbed view so that the Question hides the Answer, but when you click on the Question is clicked the Answer is revealed. The FAQ should be divided into sections, "General Questions" "Billing" "Shipping"

On the same Help page should be a contact us form with further questions or concerns. This form will allow our customers to contact us via email with any questions or concerns.

Make sure we have a page dedicated to our blog posts, as we do want to post updates, special deals, and blog articles as time passes on.
Please use filler images for the product pictures and banners.

The logo for our company should have a ROSE. A beautiful vector rose, designed in a modern way.

As for the logo, we would like something simple, modern, and have it retain the words 143flowers... kind of like the logo on http://ww30.1800flowers.com/. Incorporate our new colors into the logo. Simple, modern, and welcoming.

Also, incorporate the flag of the Philippines in some of the graphics. Have one of the banners show the Philippines on a map and place the words, "We ship exclusively to the Philippines." Emphasize that this service offers customers from around the world to buy flowers that will be delivered specifically to loved ones in the Philippines. We work with flower growers in the Philippines so next day delivery is possible.

143Flowers Site Map

HOME PAGE

Main Links - These Links are located at the top of the page... the Header

Home
Button Function: Home Page Link

Shop Flowers
Button Function: Leads to a page revealing our categories - Birthday, Anniversary, Congratulations, Graduation, Baby Shower, Get Well Soon, Thank You, Thinking of You - which leads to that individual category page with SIX Flower Arrangements on each page.

Forget Me Not
Button Function: Leads to our concierge service page - There must be a brief explanation on how this service works. Customer must choose 3 or more important dates. There will be drop down suggestions, and then a space to select the date from a calendar. Suggestions like wedding anniversary date; 1st child born; Valentine’s Day; Mother’s day; her/his birthday, etc. Also, must be stated that if you send six future deliveries, you get the seventh flower arrangement FREE.

Recent Updates
Button Function: Takes you to our Blog Page where updates and articles are posted

FOUR Center Banners - These Four Banners/Buttons/Pictures are at the center of the Front Page. They lead to the main sections of our site.

1. Title: “For Married Couples”
Subtitle Description: Have your romance on automatic
Button Function: Leads to our concierge service page (same as Forget Me Not) - offers occasions to send flowers automatically.

2. Title: "Special Occasions"
Subtitle Description: Still has to be written
Button Function: Link is same as "Shop Flowers"

3.Title: "Courting Him/Her"
Subtitle Description: Subscription Flower Delivery Service
Button Function: Takes them to the Courting Him/Her page where it is just like the "For Married Couples" subscription delivery page, except instead of specific dates, it expects a minimum of six deliveries of flowers based on a consistent day.

The form will ask them to choose a flower, then set that flower arrangement to be delivered every BLANK (day) for BLANK (weeks).... so every Tuesday for six weeks, or every day of the week for one week, or every Tuesday and Thursday for 3 weeks. They can also have the same flower arrangement be delivered, or a different flower arrangement delivered every time.

Explanation of Service: every week or month, we will send your significant other a subscription flower delivery. Every six orders, the seventh is free.

4. Title: “Just Because"
Subtitle: Flowers Arrangement for Any Reason
Button Function: This will go to a page showing 6 random flower arrangements.
Put them left to right in this order.
Footer Links - These links are located in a separate section at the bottom of the page... the Footer.

The content for the footer links are very similar to the content in the footer of www.thebouqs.com. Here is a breakdown of the links on the bottom and what we want the content to be for those pages:

ABOUT
About 143flowers - https://www.thebouqs.com/en/content/4-about-us

Privacy & Legal Stuff - https://www.thebouqs.com/en/content/2-privacy-legal-stuff

ORDERING
Bulk Orders/Events - This page will have a small paragraph detailing the steps needed to order in bulk. At the bottom of this paragraph will be an email contact form. You can start with..."Need to order a large amount of flowers for your special event? We can help! Blah blah blah blah." In the end you have the customer fill out the email form, and we will get back to them with a custom quote.

For Businesses - https://www.thebouqs.com/en/business

CUSTOMER CARE
Testimonials - https://www.thebouqs.com/en/content/18-testimonials

FAQ's - https://www.thebouqs.com/en/content/11-faq

Customer Service - https://www.thebouqs.com/en/contact-us

Customer Service is basically an email contact page. Have the customer contact us with any questions or concerns via email. No phone number.

Replacement & Refund Policy - https://www.thebouqs.com/en/content/1-replacement-refund-policy

Flower Care - Paraphrase this link in your own words. It's basically the best way to care for flowers.
http://thesecretyumiverse.wonderhowto.com/how-to/tips-for-keeping-your-flowers-fresh-and-long-lasting-0131219/

Referral Program - https://www.thebouqs.com/en/getfreebouq

Contact Us - Simple Contact Us Page - https://www.thebouqs.com/en/contact-us

SEPARATE PAGES

Occasion Page - Each Occasion page represents a different category of flowers. Currently, we have EIGHT OCCASIONS we want to sell flowers for: Birthday, Anniversary, Congratulations, Graduation, Baby Shower, Get Well Soon, Thank You, and Thinking of You.

We want our Occasion Pages to each have a Banner on top that is around 200 pixels high by page width or (1100px) that summarizes the occasion. If it's the birthday category, then a picture of birthday flower arrangement, some balloons, and a cake. If it's the romantic occasion then a banner representing that occasion.

After that, reveal the 6 arrangements of flowers underneath.

Single Flower Arrangement Flower Page - Must show three different views of the flower arrangement. Each view representing a dozen, two dozen, or three dozen arrangement.

There should be an area for product description. http://www.myflowerdepot.com/ultimate-bouquet/

Also, as they choose that product, they can add a Greeting Card for Free to their order.

The options that follow this Greeting Card are the following:
"Do you want your Greeting Card to be...?"
() scented or () unscented
"Type of Occasion?" - A dropdown menu of all the occasions - Birthday, Anniversary, Congratulations, Graduation, Baby Shower, Get Well Soon, Thank You, Thinking of You
Once the occasion is selected. A second drop down menu appears with CUSTOM GREETINGS.
For example, if they choose "Thank You" from the previous menu, THREE PREMADE GREETINGS will appear...
"Choose from these Pre-Made Greetings."
() "I appreciate all that you've done for me during these troubling times."
() "I thank you from the bottom of my heart, and wish you well."
() "From my heart to yours... thank you."
() FOURTH OPTION says..."Or say it in your own words!"
And there is a space for their own message.
Then a space for "To:" and "From:"
Then the delivery date calendar.

Attached are pictures of what we want our front page to look like, as well as some pics to help with the design.

Target Market(s)

Filipino or Individuals who live in the USA that want to purchase flowers for their loved ones abroad in the Phillipines

Industry/Entity Type

Business

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Any persons that are placed in pictures on website must look like they are Filipinos. As a reference you may look at the Filipinos on http://tfc.tv/
  
  Customers MUST have the ability to login into their Account on our website. Their account reveals their past purchase orders, their reviews of our products, and billing information. They can also personalize their recurring orders when they login so that it remembers them.
  
  Subscription service must also be available. When they order flowers for future dates they must have a page to go to where they can select calendar dates for future flower deliveries.
  
  There must also be a separate "Custom Arrangement" page that allows the customer to order a custom flower arrangement. They will be able to choose from 6 types of flowers: (Carnations, Daisies, Lilies, Orchids, Roses, Tulips), 6 different types of colors (blue, red, white, purple, orange, yellow), and the amount of each flower based on how big their arrangement is... one dozen, two dozen, etc. (ie for a two dozen order... 6 Red Roses, 9 White Daises, 3 Purple Orchids, 3 White Lilies)
  
  When you click on a product picture it should take you to a separate page dedicated to the product. It should look like this: https://www.thebouqs.com/en/volcano-collection/165-cotton-candy.html

Nice to have

• We are selling our flower packages starting at $19.99 for a dozen flowers. $29.99 for two dozen. After that they pick the type of flower or arrangement. Those are our two basic packages. Leave room for add ons like teddy bear, chocolates, balloons.
  
  Good example for categories and such: http://www.sendflowerstophilippines.net/

Should not have

• Too many categories and buttons. Very simple and intuitive. Hence why we chose wordpress for the ecommerce site. We want a 12 year old to be able to order flowers.

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Files

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