• A$200

• 87 designs

• 23 designers

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Logo Design Brief

We need a logo design for Rio Zouk: a Brazilian social dance school based in Sydney Australia.

Rio Zouk is the only dance school in Sydney specialising in authentic Rio de Janeiro social dance styles and is founded & run by a Brazilian with over 20 years of dance experiences.

We are well known for being the best school at teaching Brazilian dance in Sydney.

We want our image to convey that we provide teaching of the highest quality.

We are launching a new brand identity and we are starting with the logo design. We want something that can be carried through on a web-site, business cards, emailers etc.

In summary we want a logo that conveys:
- Brazilian partner dance
- Quality
- Social environment - interaction between people

Our school is aimed at the amateur dancer who wants to connect with other dance lovers. Rio Zouk prioritises the social aspect of dancing more than performance.

Unlike other dance schools Rio Zouk cares for students by encouraging their individual potential, we also focus on rewarding loyal customers more than attracting newcomers.

Target Market(s)

25-35 yo male & female, single/divorced, employed & not struggling financially

Industry/Entity Type

Environment

Logo Text

Rio Zouk

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colours should convey a warm, cosy and relaxed & tropical / south american feeling.
  
  

Nice to have

• Roundness & fluid movement
  Sensual & definitively not sleazy
  
  

Should not have

• dont include the image of the Christ statue
  dont use the notion of feathers on samba/carnival pictures