zaubervolles.ch needs a Logo Design

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This customer received 82 logo designs from 8 designers. They chose this logo design from artsterdam as the winning design.
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Logo Design Brief
I need a 2D logo design for my new small shabby chic store (onlineshop and stationary shop) based in Switzerland called ,zaubervolles'. It's only a 300 sq ft shop, but full of magic. Then ,zaubervolles' is german and means ,full of magic'.
I'm selling old furniture pieces turned by myself into the lovely shabby chic style and beside that I'm selling gorgeous and heartwarming unique single pieces in shabby chic design.
For the logo I'll prefer the shabby chic colors like white and all the pastel color tones. A b/w only is possible as well.
The final design should give a WOW-feeling: People who view the logo, should think ,that looks so nice, I just want to go and see what kind of boutique that is'. The logo should trigger the adjectives: full of magic, charming, lovely, female.
I think about having a tag line beside my logo, named ,Shabby Chic & Mehr' (Shabby Chic & More). I would like to get examples for both variants: Once only the logo ,zaubervolles' and once the logo ,zaubervolles' stated with the tag line ,Shabby Chic & Mehr'.
Updates
Thx to everybody!
Just realized that my idea of the pastel color logo wasn't that good. Especially pastel colors on white are not that meaningful.
I adjusted the brief. Added: Logo / Font shall be mainly b/w. The colors (pastel) shall be used to express only specialties - if useful. And changed the color palette again.
Added Sunday, August 24, 2014
Target Market(s)
Women, aged between 20 and ,unlimited'. Especially new modern mums or young at heart women.
Industry/Entity Type
Boutique
Logo Text
zaubervolles
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo with shop name ,zaubervolles'
Logo / Font shall be mainly b/w. The colors (pastel) shall be used to express only specialties - if useful.
Nice to have
- Tagline beside the logo ,zaubervolles': Shabby Chic & Mehr
Should not have
- Too colorful, aggressive colors