• US$110

• 17 designs

• 5 designers

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Banner Ad Design Brief

EverydayFamily provides expert advice and informative articles on everything from pregnancy symptoms to baby milestones and beyond. Millions of members are in the know thanks to continually expanding offerings including interactive tools, like our gender predictor; personalized content, like our week by week development newsletters; and member rewards programs.

We're looking for new, high quality, email creative and banners for a lead generation campaign for our site. The campaign is for a free membership to our site, and access to offers for Free Baby Stuff. I've attached our current creatives, but we are looking for something fresh and different from these. We would like to highlight some of the features of our site, without losing focus on what effectively drives registrations, which is the free baby stuff. The larger email creative will have more room for feature explanation and text, while the smaller banner sizes will need to be more singularly focused. the main goal here is compelling! A design that's so attention grabbing that our target audience can't help but to click on it and immediately sign up.

Landing Page for Creatives:
http://www.everydayfamily.com/lp/ef550/ or http://www.everydayfamily.com/lp/ef269/
You can also review our organic registration form for additional ideas/features : http://www.everydayfamily.com/register/

Sizes :
Please create a 160x600, a 300x250 and the email creative (550px width) for review during the contest
Once selected as a winner, please generate the following sizes as well as your PSD files
• Banner: 468 x 60
• Leaderboard: 728 x 90
• Square: 250 x 250
• Small square: 200 x 200
• Large rectangle: 336 x 280
• Inline rectangle: 300 x 250
• Skyscraper: 120 x 600
• Wide skyscraper: 160 x 600
• Half-page: 300 x 600

If needed, you may use photos from any photo stock site (we will buy them) - not a problem

If you have any ideas you'd like to bounce off of me, feel free to reach out. I'm available and looking forward to working with you. Thanks!

Target Market(s)

Mothers and soon-to-be-mothers – Please consider what would compel our target audience

Industry/Entity Type

Baby

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Guidelines:
  Cannot use any images of branded products
  Creative should utilize a strong call to action
  Be short, concise and to the point
  Talk about benefits, not features
  Keep the main message and its CTA above the fold
  Use actionable language in each CTA
  For bonus points, feel free to animate the banners – Flash or animated GIF
  MUST comply with AdWords policy - http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=176108
  

Nice to have

• Example Messaging (feel free to come up with something new as well):
  Free Baby Stuff – Limited Time
  Hurry These Will Go Fast! Join now to start receiving free stuff for baby straight to your home.
  Win Free Diapers for a Year!
  Premium Baby Samples. Brands you Trust! Supplies are limited. Act now!
  Hurry These Will Go Fast! Top Brands Are Giving Away Free Baby Samples. Get Your Free Samples Now. Register Now!
  Join now to start receiving free stuff for baby straight to your home.
  Looking For Baby Coupons?
  Want FREE Baby Samples?
  Get FREE Baby Stuff
  Hurry Before It's Too Late! Join today and start receiving free baby stuff to your home.
  Are You Expecting?
  Hurry These Will Go Fast! Get Your Free Samples Now!
  100% Free Baby Stuff - Here's A Quick Way To Get Free Baby Samples In Less Than 5 Minutes
  Hundreds of Baby Coupons - Choose the Coupons That You Want
  Looking For Baby Coupons? - Sign Up Today for Your Coupons
  

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Files

Download all files - 0.3 MB