KnowledgeWave software training company logo design

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This customer received 165 logo designs from 45 designers. They chose this logo design from studio-DAB as the winning design.

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Logo Design Brief

We need a logo design for our existing company, KnowledgeWave. We provide learning experiences for users of popular business software, such as Microsoft Office and Google apps. Our suite of learning experiences includes video tutorials, webinars, live classes, remote classes, and consulting. Our clients are primarily small to medium sized organizations who purchase our products and services for their employees. Our brand attributes are: professional, knowledgeable, easy to understand, approachable, helpful, affordable, trend-setting/leader in our field.
Hopefully all designers can see this message...we just posted a bunch of feedback on individual designs to provide direction for revisions and further ideas. Thank you all so much for your initial efforts.

We will probably not select a logo design with a light bulb or a book or a head.
We are interested in abstract wave imagery.
We are attracted to primary and secondary colors. It would be nice to have a logo with 2-4 colors.
We like designs that use wave imagery either free-floating or inside a circle. We may also be interested in the idea of some wave imagery integrated into our initials "KW."
We would like an abstract logo that can stand alone or be displayed with our company name, KnowledgeWave.

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Updates

to those who have posted so far...thank you so much for your initial efforts. We just took a quick pass through the designs submitted so far. Overall, here is what we have learned: We will probably not select a logo design with a light bulb or a book. We are attracted to abstract wave imagery. We liked designed that used wave imagery or "KW" initials inside a circle OR we like the idea of some wave imagery integrated into our initials "KW". We don't like autumnal, tertiary colors. We are looking for primary & secondary colors, peppy and cheerful. 2 - 4 colors would be idea. We just updated our brief. there is no clear front-runner yet. thanks again.
Added Monday, August 25, 2014

Project Deadline Extended
Reason: Our company President is going out of town for a long weekend starting tomorrow, and Monday 9/1 is a holiday, so we won't be able to give much feedback over the next 4 days. We want to be sure that we have at least a full day back in the office after the holiday before ending the project.
Added Wednesday, August 27, 2014

Hi all. Thank you for the wonderful designs you have submitted so far. We are providing feedback every day, but we still do not have a clear winner or leader at this point, so new design are still appreciated. Earlier, we were looking at logos that stylized or incorporated our initials "KW." While some of those are still in our top 5, we find that we are even more attracted to abstract logo shapes that do not include letters, and that can stand alone or be displayed with our company name, KnowledgeWave. Thank you for your patience and participation as us non-creative types try to understand what we are looking for; it's only by working with brilliant creative people like you that we can discover the right design for our company logo.
Added Wednesday, August 27, 2014

We just switched to guaranteed payment. We are very confident that we will end up with a great logo at the end of the project.
Added Wednesday, August 27, 2014

Hi designers, Thanks for your submissions thus far. We are closed over the long holiday weekend so you won't be receiving any feedback over the next 3 days. We will be back in the office on Tuesday, and we will make our final decision on Wednesday. Anybody who is still thinking of a new design still has time to get it in! Thanks again.
Added Friday, August 29, 2014

Target Market(s)

Adults based in English-speaking countries who work outside the home, ages 25 - 60.

Industry/Entity Type

Software

Logo Text

KnowledgeWave


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Sans Serif
Decorative

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Should not have
  • light bulb
    book
    head
Payments
1st place
US$280
Participation payments x 2
US$20
Total
US$320

Project Deadline
02 Sep 2014 15:18:40 UTC
Language

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