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New Off Road Logo
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This customer received 42 logo designs from 17 designers. They chose this logo design from raicorp as the winning design.
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US$320
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42 designs
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17 designers
Logo Design Brief
As the product manager I am preparing to launch a new line of automotive lights to the Power Sports, off road, trail riding, rock climbing enthusiast market. I am looking for a brand identity logo that incorporates our corporate logo. We will use this logo on packaging, decals, product displays, trade show displays and similar marketing pieces. Our in house team is working on some ideas but I want to get a fresh look as well but thus far....not getting us where we want to be, plus they are swamped.
So I am looking for a fresh, somewhat edgy look to launch us into a new market. Think Mud, Rocks, Testosterone and the great outdoors. Grote is a pretty conservative company so this is a new approach to us.
Most importantly- Have FUN with it. I will choose one design for sure (even if we don't use it- I am committed to picking a design).
Updates
I wanted to thank all of you for submitting some truly great work. There are many that we really liked. As you can imagine, we looked at some and said that would be a cool t-shirt or that would be a great web logo. I will be selecting four or five options this morning and letting my global marketing team help me choose a final design. Thanks for the great work and making my first DesignCrowd experience a positive one.
Added Tuesday, August 26, 2014
We have internally narrowed our choice down to four designs, I want to thank you all for your patience. I will be selecting the winner in about an hour or so.
Thanks
Chris
Added Wednesday, August 27, 2014
Target Market(s)
Male 25-50, out door types, spend their weekends camping and hitting the trails
Industry/Entity Type
Conservative
Logo Text
Off Road Lighting (or some combination of terms that work within that category)
Logo styles of interest
Character Logo
Logo with illustration or character
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Existing Grote logo prominently featured, this is a brand extension.....
Nice to have
- Mud, rocks, trees, mountains?
Should not have
- references to competitors- rigid, vision X, Baja designs, hella
