• US$540

• 587 designs

• 156 designers

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Logo Design Brief

ATTENTION designers: we've included a few extra notes and design prompts below to give you an idea of what sort of logos have intrigued us so far.

Be advised that we are not looking for a cliché logo. So, basic fonts with typical eco-leaves floating above may not be considered. Please be creative, innovative and different. The winning designer may have opportunities for lucrative follow-up projects.

We want to develop an image that conveys the hunted concept but also conveys peace/love (in a non-hippie kind of way). Think of the thrill of the hunt, for a good, sustainable life..in some ways it is a contradiction; onehunted = love = green

Some ideas:
1) a stylized tree (think: if a high-mid-end fashion company had a tree as a logo, instead of a polo player [Ralph Lauren], a pig with a ribbon [Brooks Brothers], or a moose [Abercrombie])

2) a strong, animal logo demonstrating softness, love and affection - but also conveying strength in the hunt (maybe the animal is holding an earth, a flower, or something) - this can't be hokey - still needs to be simple, slick and sexy

3) an arrow that is transforming into a flower or a bird or a butterfly, again conveying the hunt but in a non-violent way - still needs to be stylish and sexy

We are looking for a powerful logo design that will serve as the brand foundation for an exciting start-up company. The company is called onehunted (note - one word, caps optional but not necessarily encouraged), a new men's/women's environmentally-friendly and socially-responsible fashion brand, with strong appeal to young to middle aged trendsetters who think green.

In fact, our target demographic is:
*men and women age 25-44
*high disposable income
*sophisticated tastemakers with stylish with discerning taste
*multi-ethnic and global-minded

We want to build a brand identity that is sexy, but bold. Subtle, but iconic. Stylish and sophisticated, but environmentally conscious and natural. Cosmopolitan, but with a global appeal. We are striving for a simple, beautiful, meaningful and recognizable brand with iconic potential.

Your logo submissions should look good heading a website, but also on merchandise. Imagine folks wearing our logo (designed by YOU) on t-shirts, hoodies, backpacks and other eco-friendly products worldwide. The logo can consist of multiple colors, but it must be able to be converted to a single color version that looks great as well.

(hint: onehunted can also be pronounced "one hunnit" - a loose reference to how much of the world we plan to touch, 100%)

Good luck, designers...think big.

Target Market(s)

Cool, sexy, stylish and sophisticated, cosmopolitan well-traveled creative individuals 25-45 year-olds who care about how they look, while simultaneously caring about being socially responsible to the environment around them.

Key words to describe our brand: Smart. Sustainable. Timeless & Sharp (as in "that's a sharp suit that man is wearing" or "you look sharp"). Sharp can also me smart or intelligent as in, "this kid is sharp/smart/quick."

Industry/Entity Type

Fashion

Logo Text

onehunted

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Imagine if Dwell magazine, Triumph motorcycles, IDEO design and Ralph Lauren Purple Label all came together to create a luxury lifestyle brand with an eye toward sustainability, social responsibility and healthy living.

Nice to have

• We attached some logo designs from other companies that we like.
  
  We love horizontal or balanced designs. Please feel free to find ways to subtly infuse the number 1, use arrows/cursors, leaves, or anything that you feel would make this logo look amazing on your best friend's t shirt (we're definitely to having our minds blown by creativity)

Should not have

• violent elements, large, convoluted illustrations, too many gradient colors, vertical design

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Files

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