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Need a logo for an on-line business that helps people predict their future hapiness based upon curre
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This customer received 197 logo designs from 67 designers. They chose this logo design from Gentle-Spring-Rain as the winning design.
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US$500
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197 designs
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67 designers
Logo Design Brief
The company is called Foreseeable Future. We are looking for a very "sexy" logo that captures the essence of what our company does (see below). We plan to raise money for our company through crowdfunding, so we really need something that catches people's eye and will make a great basis for T-Shirts, Webpage, etc. In addition to just being a super coll looking logo, we want it to capture both the concept described below and, ideally, the social nature of what we are aiming for.
Our Business:
We have developed a proprietary algorithm/mathematical model that allows us to take the volumes of data available about important decisions like buying a house, selecting a college, selecting where to live, deciding at what age to get married, etc and use it to show people the likely outcome of decisions they are considering.
One unique element of the algorithm is that it shows the impact of a decision on multiple dimensions. For example, there are a ton of calculators on line that tell you "how much house you can afford." These only look at what the mortgage company will allow you to finance. Our algorithms actually show you how more expensive home will also impact you ability to continue to eat out or go to the concerts you love, etc. It also shows you how various home options will impact your future wealth (so, it accounts for both likely appreciation of the home AND how much it inhibits your ability to invest in stocks, etc).
The algorithm starts with getting input from you about what you enjoy. What makes you happy. It then helps you understand how various decisions will impact you predicted future happiness both in the near term and over the next 5, 10, and 20 years.
We are also working on a social aspect of the website where people will be able to post their "happiness" output and use a phone/tablet app that will allow them to input daily decisions (like eating out or eating in) to see how this impacts their overall predicted happiness score.
Updates
The vast majority of the designs I am receiving are based upon clever ways to display the two F's of Foreseeable Future. Please be aware that we are looking for both an attractive, sexy design AND one that communicates some of the concept of predicting future outcomes with our proprietary algorithm and the volumes of data available on the internet and other sources.
Added Tuesday, August 26, 2014
Project Deadline Extended
Reason: I provided feedback on all designs that were submitted to let folks know what changes I was seeking. I am extending the deadline to give everyone time to make changes or submit new designs.
Carl
Added Tuesday, August 26, 2014
I apologize, I misspelled the word "Foreseeable" in the logo text section. I have corrected that and added a bit more to the write up about what we are seeking. Thank you for catching this Neil.
Carl
Added Tuesday, August 26, 2014
Thank you all for your designs. I believe at this point I have provided feedback on all designs submitted to date. I want to share with all of you three items:
1. We would like our logo to incorporate a crystal ball to capture the idea of predicting the future;
2. We do not want the logo, however, to seem like it is for a fortune teller. This means that the idea of capturing the concept of technology/data (vs mysticism) is being used for our predictions.
3. A bonus would be capturing the idea that Forseeable Future will help people achieve their goals/happiness
Added Friday, September 05, 2014
I have upped the budget on this logo contest by an additional $100. I appreciate all of the great designs we are getting. I look forwarding to receiving more based upon our refined requests.
Added Friday, September 05, 2014
Project Deadline Extended
Reason: I have provided more detailed requests concerning the logo we are seeking. I also increased the budget by $100. So, I want to give folks enough time to respond.
Added Friday, September 05, 2014
Upon more reflection I have upped the budget by an additional $230. So, the first place payment is now $500.
Added Friday, September 05, 2014
Project Deadline Extended
Reason: We are getting some good designs that show the idea of using data in order to predict the future. We are hoping for some that also show the idea of using that prediction to make decisions.
Added Sunday, September 21, 2014
Target Market(s)
We believe our target market will initially be 18 to 30 year-old students and professionals.
Industry/Entity Type
House
Logo Text
Foreseeable Future
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Eye catching and captures some element of the business concept of helping people predict future outcomes of current decisions.
1. We would like our logo to incorporate a crystal ball to capture the idea of predicting the future;
2. We do not want the logo, however, to seem like it is for a fortune teller. This means that the idea of capturing the concept of technology/data (vs mysticism) is being used for our predictions.
Nice to have
- 3. A bonus would be capturing the idea that Foreseeable Future will help people achieve their goals/happiness
Should not have
- We are not interested in logos that do not capture the concept of the company. So no logos that are just clever ways to display the two F's or have an abstract image that does not connect to the concept of the company.