• A$160

• 22 designs

• 11 designers

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Logo Design Brief

PubPass is a software product used by pubs (which in Australia means bars, nightclubs etc) to regulate access to the venue by scanning peoples ID's, taking their photo etc.

This logo will be present on marketing material but may also be present on the hardware at the front of the bar.

The logo needs to have the word 'PubPass' along with some symbol/image/logo that is friendly, vibrant and inviting, but it is also preferred if the logo has some link to security and feeling secure.

The goal is for people to see the logo and feel it is fun and vibrant, like a good night out, but also that it triggers feeling of security and safety.

I want to avoid overly secure icons like padlocks, chains etc so am open to something more subtble but is vibrant as well!

Think like Smirnoff but with a touch of security/safety. The words 'PubPass' need to be there (as one word)

Target Market(s)

People who go to bars and nightclubs. Owners of bars and nightclubs

Industry/Entity Type

Software

Logo Text

PubPass

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The word 'PubPass' along with some image/symbol etc that promotes the feelings of a vibrant and fun night but also safety and security.
  
  I will provide feedback on logos that are nearing the idea.

Should not have

• Images of heavy security, like padlocks, chains etc