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Geospatial Software Suite - Product Logo Design
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This customer received 255 logo designs from 53 designers. They chose this logo design from designgreen as the winning design.
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255 designs
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Logo Design Brief
We are about to launch a product suite called "Mapworx 360", which encompasses a number of our geospatial (geographic / mapping) software products. The suite is intended as a "one-stop shop" that will meet all the needs of people who want a cloud-based web portal for distribution and visualisation of spatial data. One of the main features of the software suite is iDelve, an interactive web-mapping application, that allows users to view and interact with vector based spatial data layers in their desktop and mobile browsers.
Our company (Amristar) provides technically innovative and advanced solutions for organisations who require software solutions to deal with spatial data (think roads, cadastre, aerial photography, etc.) Typically our clientele consists of spatial data custodians, government departments, utility companies, mining companies and other large enterprises.
The "360" part of Amristar's "Mapworx 360" product expresses the "all encompassing" nature of our solution. In the future we will be launching instances of our product that will be named "Mapworx XXX", where the "XXX" could be a client name, or something that represents a specific target audience. The logo must therefore be designed in such a way that the "360" part is easily interchangeable. However, "Mapworx" will never be used by itself without a suffix.
We already have established company colours, typefaces and logos that we have used in our "Amristar" and "iDelve" logos, and it would be nice to see some entries that incorporate or blend well with these, however we are also open to suggestions of complementary colours/fonts that could tie in well with our brand. However, because our company is currently evolving, we are more than happy to consider designs 'outside the box' of our existing branding also.
Updates
Hi All,
- I want to reduce the emphasis on 'the cloud'. Some of you have used clouds in your designs, but this is not really what our software suite is all about. Yes, it does utilise cloud computing for data management purposes, however, I want the emphasis to be more on the fact that our product is a web-based mapping software suite.
- Having seen some designs using the 'Amristar' pink/red colour, I have decided that I really don't like it all that much for this particular logo (but please keep the Amristar colour in mind, because whatever colours you choose needs to look aesthetically pleasing when lined up next to our other existing logos).
- I have also come to the decision that the text part needs to be a single colour. Our existing logos use text that has no gradients, borders or 3D effects, so please try to keep your design of the text simple and in keeping with this.
Added Thursday, November 22, 2012
Firstly, thank you very much to everyone who has submitted designs so far, and particularly those of you who have submitted several new versions based on my feedback. It is very much appreciated.
Added Tuesday, December 04, 2012
Thanks to all that participated in our design contest. A short list of submissions is currently being reviewed by our leadership team, and we hope to reach a decision soon. We thank you for your patience. Please wait for us to contact you if we have any further feedback or requests.
Added Wednesday, December 19, 2012
Hi everyone,
Added Thursday, January 03, 2013
Target Market(s)
Spatial Data Re-sellers and Custodians, Large Enterprises, Government Departments, Utilities Companies, Resources Industry
Industry/Entity Type
Government
Logo Text
Mapworx 360
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Incorporation of our company colours and/or typefaces or colours/fonts that complement them (designs that do not have this will still be considered and we are keen to see alternatives).
'Amristar' font: Sackers Square Gothic (or similar)
'for a world gone spatial' font: Orbitron
Should not have
- Compasses, North Arrows (too many logos have this, but other geographic symbology is allowed)