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Fresh new Sydney tourism project needing logo development
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This customer received 84 logo designs from 20 designers. They chose this logo design from designedbykyle as the winning design.
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A$160
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84 designs
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20 designers
Logo Design Brief
Your Sydney Guide is setting up as a local boutique guiding service in beautiful Sydney, Australia. As a marketing strategy, free advice and ideas will be offered, and any questions answered via the Facebook page at www.facebook.com/YourSydneyGuide This will help to create connections with potential future guests and help offer something unique over the competition. The aesthetic I am looking for is fresh with a little bit of an edge to it, and using modern colour pallets. Ideally I would like the logo to more typographic based and would like to see a logo that has a linear version and a square or circular version for social media use. (Attached is one example that has been made and although I really like the colours I think that it could be better)
I will happily pay a $$ bonus for the most suited design. Thank you and look forward to seeing your submissions.
Updates
Project Deadline Extended
Reason: Extending to give more time to have some of the top designs refined. Thank you everybody for your submissions :)
Added Saturday, August 16, 2014
Project Deadline Extended
Reason: I have had some great designs submitted but am hoping to get some finishing touches on some of the concepts.
Thank you.
Added Tuesday, August 26, 2014
Target Market(s)
Adults with an interest in or planning to travel to Sydney or other areas of Australia
Industry/Entity Type
Marketing
Logo Text
Your Sydney Guide
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must work well in both a linear and a square or circular format. (So that it fits well in social media profile photos etc)
Nice to have
- Prefer strong typographic style but can have some subtle graphical references as well. Ideally the pictorial elements would reflect themes like nature, adventure, photography rather than just cliches like the OPera House
Should not have
- I don't think that script style fonts would work well for this logo. I love the Opera House but Sydney tourism logos always have either the Opera House or Harbour Bridge. It would be great to have something more unique than that and so references to nature, adventure, wilderness, travelling/touring would be great.
