• US$400

• 219 designs

• 50 designers

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Logo Design Brief

The organization who is awarded 'this business' will also be asked to conduct follow on work which will include but is not limited to business cards, branding templates, website design and more.

Information Regarding This Project:

Company Name: Park and Pier Media Group

The project includes coming up with a logo and color palette for a new business.

The logo/branding needs to be:
- Both "Wall Street-Corporate" and "California Cool".
- It is the intersection of corporate america(financial/clean cut) and that of an Advertising Agency. Hence, "Park Avenue and Pier Avenue"

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For Reference, here is the link to a pinterest board with some Logo, Brand and Creative Design Work that I like:

http://pinterest.com/danieljbrienza/work-i-like/

Here are some Industry related organizations or organizations I have worked for and liked their branding:

http://www.octagon.com/
http://www.wmgllc.com
http://www.saatchila.com/
http://www.dng.com/

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Information About the Business:

The business will serve as:
- Athlete Representation Organization (thinks sports agents but who came from a creative/marketing agency so their role is as much as athlete(product) brand building as it is about deals and contracts )- Athletes currently are focused in the Endurance sports world(triathlon, swimming, etc) but the design can not be limiting as we also work with and are building our business in action sports, basketball, soccer, golf, etc.

- Product Representation, Local Marketing and Distribution Business: Be the face of an organization within the industry and run a distribution network of products(varied)
Brand Strategy- Helping a company create or refine their brand identity or positioning and/or identifying the most effective ways to communicate the company's message to achieve business goals and objectives.

- Lifestyle & Sports Marketing Management- Identifying relevant opportunities for clients, negotiating sponsorship contract details and/or managing client and event expectations relative to their sponsorship endeavors.

- Strategic Partnership Development & Management-
Working with a client to identify, develop and manage strategic partnerships in the areas of media, marketing, cross-promotion and customer communications.

- Marketing & Communications Planning Support- Helping a client manage all aspects of a marketing and communications plan, from development and creation through execution and analysis.
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Target Market(s)

The audience is varied and the branding needs to serve health and lifestyle organizations, corporate america and the lifestyle communities.

Industry/Entity Type

Communications

Logo Text

Park and Pier Media Group or Park & Pier Media Group or Park & Pier or any derivation thereof

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be able to transcend industries, vertical markets and have appeal across different organizations/groups.
  

Nice to have

• Note: The look and feel slider is not really accurate as I think there is an intersection between a lot of these styles that can/needs to be achieved.
  Something to consider- there might be some interesting things you could do with the 'P' since it is in both park and pier.

Should not have

• Too Many Colors
  • Graphics that are too cartoony
  • Clichés, no jigsaw pieces to show connected products
  • Stock images