Neon Blue Logo Project

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This customer received 99 logo designs from 40 designers. They chose this logo design from ESolz Technologies as the winning design.
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Logo Design Brief
We need an original logo design for our business, Neon Blue: Pool Care & Repair.
We want to play up the Las Vegas feel with this logo and want it to be original and innovative. The logo should work well on a white or dark background.
The primary use for our new logo will be for our updated website, print and for clothing and our vehicles.
About the Company:
Neon Blue: Pool Care & Repair stands alone in the Las Vegas pool and spa care business. A family owned and operated business built on two generations of knowledge and experience spaning over 50 years in all facets of the pool industry. The company’s expert pool technicians specialize in the highest quality of work with pool repairs, maintenance and cleaning. The company is recognized by our pool industry peers and customers with their loyalty, referrals and repeat business.
Updates
Designers, Thank you for you logo submittals so far.
I wanted to be sure to let all the designers know that the words Pool Care & Repair are a requirement in the logo.
This tagline Pool Care & Repair needs to be weighted "prominently" because this is the actual service for Neon Blue.
Thank you. Nena
Added Wednesday, August 06, 2014
Designers, We have updated this logo design to a payment committed project.
Time is coming to a close with this project, we would like to see your logo designs and are looking forward to rewarding the winner and two participation payments to the runner ups of this project.
Please be original, bold with strong font selection... and try creative colors with your submissions.
If you have any questions, please contact me directly.
We look forward to seeing your submissions.
Regards, Nena
Added Sunday, August 10, 2014
Designers, We would like to thank all the designers for participating in Neon Blue's logo project.
There were many excellent submissions and we appreciate your creativity, originality and time in participating. It was difficult to make a choice with so many close contenders.
We're pleased to announce that we have awarded a winner along with participation payments to the 2nd and 3rd runner up logo designs.
Again, thank you to all the designers that participated and I look forward to working with you again on the next logo project.
I will be posting a new logo project in the next couple weeks for another client, Kelly Allen Insurance. I hope to receive your submissions with this next logo project and look forward to working with one of you again.
Regards, Nena
Added Monday, August 18, 2014
Target Market(s)
30 to 40 years old, mostly female, then male; with children; middle class, educated, home-owners with pools and spas.
Industry/Entity Type
Clothing
Logo Text
Neon Blue, Pool Care & Repair
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Play up the Las Vegas feel
Have a pool feel (doesn’t have to be literal/abstract is ok)
Be original and innovative
Work on a white or dark background
Be simple enough to be scalable
Primarily: Blue
Secondary Ascent Color Optional: family of yellows or light oranges or tans
Should not have
- Unoriginal clip art