• £215

• 33 designs

• 8 designers

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Banner Ad Design Brief

We are an online poker network, the MPN (www.thempn.eu). We are looking for a small selection of web banner ads for our latest promotion and we are trying crowdsourcing for the first time!

Banner sizes that we need are:
- 196x523 (static .psd and .png)
- 199x129 (static .psd and .png)
- 447x426 (static .psd and .png)
- 500x400 (static .psd and .png)
- 697x167 (static .psd and .png)
- 460x60 (animated .gif)

The promotion name is ‘Four Play’ and the concept is that a person who enters one of the specified tournaments four or more times during the promotion will win a free ticket to play that tournament again. So effectively a ‘Play Four, Get One Free’ promo. We also are giving away €10,000 in free entries to the tournaments during the promotion. The specific tournaments are called ‘Big Night In’ and ‘The Mosh Pit’ and run daily on our network. The promotion runs October 1 – 31.

Guidelines:

The name of the promotion, ‘Four Play’, should feature prominently in the banners.

The strap line can be ‘Play Four, Get One Free’ or something that encourages players to ‘take a shot’ at the tournaments.

Our network logo may feature, but is not absolutely necessary.

Examples of past promotional imagery can be found on our website, in particular these pages: http://www.thempn.eu/promotions/ and http://www.thempn.eu/promotions/archived-promotions/

We are looking to go in a more modern and risqué direction than the past, in order to stand out from competition which is very bland.

Please do not use common poker imagery – so no cards, chips, suit icons etc – or objects associated with live poker (tables, etc). This sort of imagery is too clichéd.

More like iOS7, less like iOS6

Think glamour, neon, rock music, extreme sports, and the Hard Rock!

If any further guidance is needed please don’t hesitate to ask.

Industry/Entity Type

Online

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