• €130

• 198 designs

• 31 designers

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Logo Design Brief

Hello, I'm a Belgian sculptor. I specialize in stone at the moment. When I finish a sculpture I have to carve my very long name ‘SYLVIE VAN DEN BROECK’ in it. Signing the sculpture takes a lot of time, so I need a logo or symbol to make it shorter, simpler and visually more attractive. It should be designed in black and white. Using my initials is a plus. I would also use the logo on my website: http://www.sylvievandenbroeck.com

Target Market(s)

Art buyers

Industry/Entity Type

Graphic Design

Logo Text

S.V.d.b.

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -What I do: please take a look on my website. There are some interviews, and if you have any questions about anything, please don’t be afraid to ask me anything.
• -Logo: it should be as much a ‘signature’ as a logo. I am not a company. I would like it to have a ‘personal’ touch.
• -Size of execution: approx. 4,5 cm x 4,5 cm. Proportions can be altered.
• -Less is more: I actually like ‘more’, but I’m looking to save time. The less lines the less work. SYLVIE VAN DEN BROECK (see example) = 45 lines. I’d like for the design to end up with max 20 lines.
• -Lines: Lines are easier then plains. Straight lines are easier to carve then curvy lines (few curvy lines, but all straight may feel distant). It doesn’t matter so much wether the line is long or short. The smaller the letter, the harder, actually. Letters under 10 mm are almost impossible.
• -The final design will be ‘tested’ in stone and may have to be improved accordingly.
• -Font: something sans serif. For exemple: Avant Garde

Nice to have

• -Initials: My full name is : Sylvie Van den broeck (notice use of capitals). I guess this makes my initials S.V.d.b. I would like the logo to include my initials, but I’m also open to autonomous creations.
• -Stamp: i'd like to receive some designs in a square frame or circle. I like the idea of signature being interpreted as a stamp in which the outer form is constricted. But I also love to find a good reason to break out of the square. Could you help me find it?
• -Since sculpture is so much about reflection and construction I would like the logo
• to feel balanced and (almost, but not exactly) symmetrical. It can feel a little bit like a construction itself.
• A little history of stonemasonry to finish:
• I’ve found some examples of the marks the early stonemasons used. These signs were found on ancient building sites, cathedrals, etc. :
• http://www.freemasons-freemasonry.com/mason-mark.html
• The signs showed on the page rather refer to a specific group of craftsman or religion. Not to individuals.
• You notice that, for technical reasons and speed, these signs are extremely simple and geometrical with (a hint of) symmetrical.
• Later, it became common for stonemasons to design their own personallogo, following lines on one out of 2 grids: http://tetraktys.de/mystik-7.html#dombauherren
• Letters and initials were incorporated.
• When today’s young craftsman have to come up with a signature, they interpret this grid freely, using lines out of both grids, or they add new invented lines to make their ‘logo’. Some of them still refer to initials, some are autonomous creations. I once saw one that looked like a yin-yang sign but better.

Should not have

• -Colors : the design should be in black & white (not greyscale. Just black and white)

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Files

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