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Rugby Club Identity
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This customer received 315 logo designs from 38 designers. They chose this logo design from lamp as the winning design.
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A$435
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315 designs
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38 designers
Logo Design Brief
WRFC was established in 1925 by a group of players that had begun in the Newcastle rugby competition under the name of GPS Old Boys in 1924. Wanderers members are credited with forming junior teams in the early 1960’s that ultimately led to the establishment of junior rugby in the Newcastle region. The Club playing uniform design is jersey and socks of Sky Blue with Royal Blue hoops and white shorts.
Complete details of the Club history and example of existing Club branding / logo are available on the Club website www.wanderersrugby.com.au. This will also ultimately require a refresh.
WRFC is widely recognised as the model rugby club and founders of a highly entertaining and attacking brand of Rugby in the Newcastle and Hunter region.
Wanderers are renowned for playing an inteligent brand of running Rugby. By this I mean that although Rugby is a physical body collision game we play a highly competative but more expansive game than our competitors. We are recognised as leaders in the rugby community. We develop players both as individuals and as players. We are recongnised as a professionally run outfit.
We need a new logo that projects the identity we need to take us forward while recognising Club traditions and values. We want to use the logo to help develop and promote the Wanderers brand as the most recognisable, proficient, unified and progressive amateur Rugby club in the Hunter region and country NSW.
Updates
Dudes,
So far no one is close. The design that includes a soccer ball has obviously not read the brief or understood we are about RUGBY football not soccer football. Keep trying. I just know the right creative is out there.
Added Wednesday, December 22, 2010
Project Deadline Extended
Reason: Need to provide more time given down time over Christmas / New Year period. I am offline from 11 to 26 Jan so this (10th Jan) will be the final deadline.
Added Sunday, December 26, 2010
Guys,
in the interst of my sanity and some consistency colours are Light Blue.. pantone 299, Dark Blue... pantone 2945, and white.
Added Friday, December 31, 2010
I have received feedback that the brief I provided was too much background and not enough about the character / qualities of the Club. I have updated the brief again in the hope that I have done a better job of describing the characteristics that define our Club.
Please let me know if this is not the case.
Added Saturday, January 01, 2011
A huge thank you to all the designers that entered this competition.
Special mention must go to lamp, jaqui, kjmdesign, GaleriArt, borja, Buck Tornado, Studio Cosmo, Eldora Design, Michael R., and Ramling.
Added Tuesday, January 11, 2011
Target Market(s)
Adults and Children between the ages of 10 and 35 in the Central Coast, Newcastle and Hunter Valley regions interested in playing rugby union or particpating as volunteers in a high performance but social and community focused rugby club.
Industry/Entity Type
Progressive
Logo Text
Newcastle Wanderers
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- colours are Light Blue.. pantone 299, Dark Blue... pantone 2945, and white. A variation on the current Club emblem (shiled)or somehow clearly demonstrate how the design / shape better represents the Club identity.
Nice to have
- symbolic representation of links to the city of Newcastle in NSW, Australia. Check out coat of arms for Newcastle at http://www.ngw.nl/int/aus/newcastl.htm and I think the mural crown with lghthouse is a fair representation / emblem to work with.
Should not have
- any symbolic representations that are include in other existing rugby league or rugby union teams in this region e., Newcastle Knights, Newcastle University.