• US$650

• 187 designs

• 73 designers

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Logo Design Brief

Business?New product “Passport Wallet” to be launched
IconicCases make high quality stylish slimline aluminum passport wallets.

Passport Wallet is sleek, beautiful and engineered to handle the journey to any destination.


Selling Points
Passport Wallet is insurance against a ruined holiday or a failed business trip. If you damage your passport, next stop your embassy and delays whilst you wait for a new passport.

Passport Wallet offers total all round protection and style– providing a secure environment for your most important possession while abroad.

-strong hard anodized aluminum shell to protect the computer chip inside e-passports from bending and breaking
-waterproof to keep your passport safe and dry
protects you from identity theft by blocking RFID chip inside your passport.
-secure, lockable via kensington lock
-slim lined so it fits easily into your pocket
-easy access to your passport for immigration officials, no more fiddling around with dust covers or plastic pouches.
-clip on the outside to hold your ticket and boarding pass
-pen handy for customs and immigrations forms
-built to last, it will easily outlast most leather and fabric type passport wallets. 

Brand identity
-modern sleek design
-sophisticated for discerning tastes
-quintessential
-functional and tough

Market Positioning:
-Upper Market - between affordable Mid Market and Luxury

Target Audience 
-Leisure and Business Travelers 

Demographics:
-Income HIH 40-100K
-Age 18-40
-Male to Female 50:50

Psychographics:
-Young, affluent, well-dressed, tech savy, independent-minded, educated, seeks active and authentic individual travel experiences. 
-Loves outdoor adventure, people, culture and fashion.
-Business traveller managing business risks.

Customer Profile:
Li a 28-year-old adventure-seeker who likes to try new things. Li is affluent, well-dressed and feels at home in just about any situation. Li travels for business and likes to travel overseas for holidays and is always dressed the part ready for unique and authentic travel experiences. 

Market Context
We make strong protective cases but unlike the ugly plastic ones, we have balanced function and form to provide a safe and stylish solution.

Positioning Statement
For travelers, Passport Wallet is a stylish protective case engineered to handle the journey to any destination.

Target Market(s)

see main text.

Industry/Entity Type

Environment

Logo Text

“Passport Wallet” or passportwallet.com

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Preference is for a logo that is also clearly identifiable without color, that can be embossed, etched or cast into metal products. This requirement is mandatory.
  

Nice to have

• I love Kimberley Elam’s book “Geometry of Design” e.g. proportional squares, Bauhause Asusstellung Poster, L’Intrasgeant Post, A.M Cassendre, Max Bill Font, LED and Majakovskji Poster.
  Overall Appearance: Clean elegant lines.