• £300

• 51 designs

• 19 designers

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Logo Design Brief

Hammer Sports is an event promoter running road cycling events called 'sportives' in the uk. These are timed personal challenge events similar to in concept to a marathon. In addition, we run training camps for cyclists, take groups to the Alps for events and tours, and specific training programs for cyclists of all abilities.

The majority of our income will come from the sale of custom coloured and custom built carbon road bikes, so having a road racing cyclist in the logo is essential.

We have three main business areas:

Events - Training - Bikes

The logo needs to show a road/racing cyclist and a Hammer and be a simple yet strong and stylish/stylized image. Our colours are bright green and white on a black background. Everything should be very clean and simple

Target Market(s)

Adverts in cycling magasins, web site, our own e-newsletter and all communications, our brand!

Industry/Entity Type

Training

Logo Text

Hammer Sports Events - Training - Bikes

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Stylised cyclist and hammer
  
  Hammer Sports
  
  Events - Training - Bikes
  
  Clean, simple, modern, abstract?
  
  look at the logo at www.cicli-di-tomsoni.com

Nice to have

• Maybe a cyclist riding up an inclined hammer suggesting climbing a mountain?
  
  But very open to suggestions

Should not have

• Retro
  
  Old fasshioned

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