• US$200

• 55 designs

• 18 designers

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Logo Design Brief

The business provides college and career guidance to high school students based on a new theory of testing that incorporates personal motivators, skill areas and the lifestyle environment strive for. Basically, we know a lot of adults that ended up in completely different careers then they started in. This product helps students get on a path that aligns with who they are at the core, so that where they start is where they want to end up.

The logo should feel powerful because you're using your energy to change something huge in your life. It's a big deal, it's full of fuel, it's moving forward, forward momentum that can't be stopped when it's set in motion. A big boost to your life and future.

I see something that is an abstract version of movement (rocketing, trajectory etc). We did some initial designs that were literally of a rocket, but we are looking for something simple and modern with few lines. We think of most of our target audience as being part of the "Apple generation" and that they expect the clean, smart design that Mac is so well known for.

This logo will be used on business cards, the website and the testing forms.

Company Name: LAUNCH-SIGHT
We have played with both all uppercase, lowercase and a combo. Feel free to play with it.

Tag line: Find your zone of genius.

I attached an example of the logo we are using now as an interm logo (business card attached). We want a logo that can stand on its own even without words.

Looking forward to seeing what you come up with!

Target Market(s)

16-21

Industry/Entity Type

High School

Logo Text

LAUNCH-SIGHT

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Movement
  Feel positive
  Modern
  Clean

Should not have

• No literal expressions of movement. No rockets (although part or implied is okay).

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