• A$320

• 80 designs

• 48 designers

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Logo Design Brief

We need a logo design for a new company based in rural/regional Victoria, Australia. We are a boutique town planning company providing expertise in urban design, community development, town planning, heritage and environmental management. Our customers are local government, other small businesses and community groups. The name of the company plays upon the idea that we are well connected in the industry but also that in planning everything is interlinked. We would like to see designs that emphasise that we are dynamic, creative and connected. Our reputation is dependable, ethical, approachable and a bit 'left of centre'.

Target Market(s)

Local government, small business, land owners and the average person.

Industry/Entity Type

Boutique

Logo Text

The Planning Connection

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• As "town planning" can be a business which is difficult for the average person to understand, the logo needs to be clear about what the business is about.
  The name of the business needs to be on the logo but I would prefer not to have the acronym as it doesn't mean anything to me.

Nice to have

• The logo can include illustrations of buildings, sky line and vegetation or an illustration that is about connecting people and the built and natural environment. It could have a retro feel.

Should not have

• The design should not be not be too corporate (ie. look like a bank or insurance company) or be too masculine looking. The logo must not be confused with a family planning company. The text could be serif font (such as aerial) or a delicate serif font but no comic sans or handwriting type fonts.

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Files