• A$320

• 48 designs

• 19 designers

---

Logo Design Brief

I need a logo design for website, stationery, vehicle and signage. I am launching a new small business called Silver Lining Home Care. We provide personal (showering and grooming) and domestic services (cooking meals and light house cleaning) to support people living at home with frailty or disability.

Needing help to live independently is difficult to come to terms with for older people. I've called the business "Silver Lining" to promote optimism i.e., "Every cloud has a silver lining".

Supporting people to live in their own home - rather than have to go to a nursing home - provides an opportunity to continue to live in the community amongst family, friends and neighbours. It also means they continue to keep their pets and enjoy their garden.

Older and disabled people should continue to be part of their community - to contribute in whatever ways they can.

Many older people suffer from loneliness - because it because difficult to get around.

So I would like something that has the following features:

- blue (denote blue sky)
- clouds (silver lining)
- people (that's the focus of the business)
- home (that where we provide our service)
- community
- love and companionship (we care)
- premium service (we're not cheap, we provide high quality care workers)

The target audience is largely middle aged women (purchasing home care on behalf of their elderly parent/s).

Industry/Entity Type

Small Business

Logo Text

Silver Lining Home Care