Simple Bicycle Design for Large sign

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This customer received 58 signage designs from 14 designers. They chose this signage design from Synthesis as the winning design.

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Signage Design Brief

Hello All,

We are a bike tour and rental shop in San Francisco. We offer authentic bike experiences, helping people find the real SF, as opposed to the more common tourist track.

We need a bicycle image + text for a large sign that will be painted on the side of our building. The bike image should be simple, clean and very pleasant-looking - it should be a city bike, NOT an aggressive race bike. It should be more "symbolic" and less like an actual bike with all its tiny parts (this is what I mean by "simple"). On the side of the bike, we want two columns of vertical text: "Tours" and "Rentals"

Here are more specs:
- Text and image should be white. They will be painted over a dark grey background. Final image should be white on clear background, but during the design process we'll need to see the image on a dark grey background to be able to give feedback.
- Total width is approx 8 ft
- Total height is approx 3 ft

We are a little flexible with width and height, so if you need to tweak the dimensions a little bit to improve the overall image, please do so. Just make sure to mention this when you submit an image.

For your reference, attached is a very simple prototype mock-up on our actual building. Again, we want the bike to be clean, simple, and fun. It should NOT look like an aggressive road bike.

Final image needs to be actual size (i.e. 3 ft x 8 ft). We need a vectorized .ai file as well as a full-quality PDF.

Thanks!
- Tim

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Updates

Project Deadline Extended
Added Tuesday, July 29, 2014

Hello Designers, Thank you for all the submissions. We have narrowed our decision down to 1-2 designs, both by the same designer. If we did not contact you about moving forward with you specifically, please do not submit any more designs. We are only working with this single designer from this point. We had a lot of great work submitted, and we thank you for taking the time to create such great designs for our project. Best, Tim
Added Tuesday, July 29, 2014

Target Market(s)

This sign will be seen by people walking by - mostly SF locals and some tourists cruising through our neighborhood. So we want people to walk by, be attracted to the sign, and come see what we're all about.

Industry/Entity Type

Shop


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

ffffff

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Should not have
  • Should not be a bicycle image copied from Google images - needs to be unique.

Files
Payments
1st place
US$250
Participation payments x 2
US$20
Total
US$290

Project Deadline
31 Jul 2014 21:27:18 UTC
Language

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