• A$200

• 116 designs

• 40 designers

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Logo Design Brief

We need a logo design for a new part of our business.

The business name is "ProfitSmarts".

To give you an idea of what we do, I have included a little USP type blurb below:

You know how most small business owners are super busy, with loads of clients, but at the end of the month there’s no money in the bank accounts…. Well what we do for them is turn their business around by helping them reduce their costs immediately, and structure their pricing correctly, so that they see a profit turnaround within 3 months.

This is for a new part of our business. We already have a brand for our corporate customers (which is blue), and we would like blue in the logo, if possible, but are open to other colour ideas.

Our market is predominately 30-55yr old males (approx 65-70%). We are marketing to small and medium businesses with $750k - $30M turnover. This business is about teaching clients an understanding of the numbers in their business so they can manage them themselves.


** Update - existing logo blue is a mix of PMS 072 and PMS 299, with black font.

Target Market(s)

30-55yr old males (approx 65-70%), business owners with turnover of $750k - $30M

Industry/Entity Type

Small Business

Logo Text

ProfitSmarts

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• ProfitSmarts must be one word

Should not have

• Please keep away from any brash $ based logos (money bags), as we don't want to be mistaken for an online marketer, business coach, or an accountant.