• US$200

• 22 designs

• 3 designers

---

Newsletter Design Brief

We need a set of emails designed to advertise a new product that will launch in early November.

Design only, no coding necessary.

The product is called the "Quarterly Top Idea" or the "QTI" from SumZero and will offer subscribers access to our community's 4 best investment ideas every year (out of 1,000+) for a price of $199 per year.

This product has not yet launched, but will be available for an early launch sale price of $149.

Here are a few important attributes of the new product:
*The 4 Best SumZero Ideas Every Year-Selected from over 1,200 reports published on the platform annually.
*Average Performance of X% Per Idea Since 2008. The QTI has generated an average return of X% versus Y% for the S&P 500 since October X, 2008. [Data points to come]
*Access to Top Talent from Top Hedge Funds at a fraction of the cost of direct investment
*In-Depth Research with Supplementary Attachements (PDF, XLS, DOC, etc.)
*Focus on Non-Correlated Opportunities: spin-offs, special situations, small caps & shorts

Useful Talking Points:
*The Highest-Rated SumZero Research Reports Every Quarter
*Access to Over 85 Past Quarterly Top Ideas
*Special Updates with Actionable Guidance
*Dedicated Site
*30-Day Money Back Guarantee

Pricing Details:
Regular: $199
Launch Price: $149
Savings: 25%

1. On the product splash page, there's also going to be a video with the founder of the service inviting people to join.. So, the call to action on the email ad could be "Watch the Video"

2. Emphasizing the success of the ideas is critical. These are investing ideas that have performed incredibly well historically-so investors can stand to make a lot of money using the ideas.

3. The product is designed to appeal to a sophisticated group of investors. These people are middle-aged, well-educated, and affluent.

4. Please check out site-sumzero.com for stylistic suggestions, color scheme, font treatments, etc.

5. Need a few variations of the same ad with different copy approaches and lay-outs. Plus I need some versions for launch and post-launch, i.e. early sale price and then regular price.

6. The biggest goal here is to cause people to click on the link and get them onto our splash page.



About SumZero
SumZero is the world’s largest community of investment professionals from hedge funds, mutual funds and private equity funds.

SumZero’s members-only website is designed to help professional investors identify and connect with other investors in a compliant environment, share original data and research, and identify professional opportunities within their industry.

SumZero’s membership currently includes thousands of the world’s largest and most prominent hedge funds, mutual funds, and private equity funds.

Target Market(s)

The product is designed to appeal to a sophisticated group of investors. These people are middle-aged, well-educated, and affluent.

Industry/Entity Type

Investment

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• 1. The email needs to look good whether pictures are downloaded or not.
  
  2. Emphasizing the success of the ideas is critical. These are investing ideas that have performed incredibly well historically-so investors can stand to make a lot of money using the ideas.

Nice to have

• 1. Incorporate the screen-shot in the attachments.
  
  2. Please refer to the ad for another product "SumZero Elite" that we launched last year for additional copy references and lay-out suggestions.
  
  3. I've added in the draft of the splash page for the QTI product in the attachments.

---

Files

Download all files - 0.6 MB