• US$260

• 52 designs

• 22 designers

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Logo Design Brief

INTENDED USE OF LOGO
For all business purposes, from business cards and stationary, to advertising and the website.

NAME OF THE BUSINESS
CompCare Hospice

DESCRIPTION OF THE BUSINESS
Hospice care focuses on bringing comfort, self-respect, and tranquility to seriously ill individuals who are in the final stages of their life. The hospice philosophy is that the end of life should be a human experience, rather than medical experience. It is about quality of life, and as such hospice care focuses on providing physical, psychological, spiritual and emotional comfort to the patient, their family, and their loved ones.

The hospice team of professionals is multidisciplinary; it includes not only physicians, nurses, nursing assistants, care givers, and other required healthcare specialists, but also social workers, psychologists, and pastoral care professionals, i.e. priests, pastors, rabbis, imams, and other members of the clergy.

While most hospices are residential facilities designed for patients to live (and die) there, "CompCare Hospice" is special in that it was established to allow the patients to remain in the comfort of their homes, living with their family and loved ones, and still getting the medical care and support they require.

SLOGAN
“Because Life is Too Precious” (Note: If you feel the slogan is too long, then lose the word “Because”.)

THE LOOK OF THE LOGO
Professional, yet not institutional
Contemporary, but not hip
Elegant, and not cluttered
Reflecting a down-to-earth, accessible, and friendly business
With a tone that is focused on life, love, respect, and diginity, rather than on end-of-life, death, or anything somber or morose.

WORDS TO INSPIRE YOUR DESIGN
A compassionate, caring, loving environment.
Ensuring Quality of Life
Treated with dignity and respect
In the company of Family and Loved Ones
Professionals and care givers who are “There for You”
CompCare is a concerned and caring “Partner” of the patient and his/her family.

INCORPORATE A GRAPHIC ELEMENT INTO THE LOGO
As end-of-life is a transition, please create a graphic element that represents “a path or road extending out to nowhere”, and incorporate that graphic into the logo. Have fun with this part. Be creative.

Target Market(s)

People, living in Southern California, with a family member or loved one who is dying. Doctors, hospitals, healthcare professionals.

Industry/Entity Type

Advertising

Logo Text

“Because Life is Too Precious”. If possible, show that CompCare is short for Compassionate Care

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Note: Regarding the photos in the attached document, do not use them literally; they are intended to inspire you to create a simple, yet elegant, graphic element that works.

Nice to have

• Additional Words if possible: "Compassionate Care". The point is that CompCare "is short for Compassionate Care.

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