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Frozen Assets Cold Storage Logo
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This customer received 102 logo designs from 40 designers. They chose this logo design from garrad as the winning design.
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US$380
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102 designs
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40 designers
Logo Design Brief
Target audience
Our clients are middle aged business men and women. They would prefer the logo be modern and professional and not cartoonish.
About Our Company/Product/Service
We are a cold storage warehouse operating in Chicago, IL but are open to expansion anywhere else. We store refrigerated and frozen food and beverages and would like that cold, frozen look to be reflected in our logo which is why we were thinking the colors should be blues and/or grays. The one thing that we definitely want is for the logo to be based around a snow leopard. We also want our company name to be a part of the logo, whether it be on the snow leopard, near the snow leopard, or any other way that you would like to design it. We are looking for something very professional and modern and not cartoonish. One idea that was brought up was that the snow leopard could be standing on blocks of ice or something to that effect with Frozen Assets Cold Storage written on the ice. This is not a requirement, just something that would be acceptable to us. As for the capitalization of the company name, we would say capitalize the first letter of each word like the following: "Frozen Assets Cold Storage". An abbreviation of "FACS" would also be acceptable in place of the full business name. Thank you!
Our objectives
Our logo needs to represent our business, refrigerated and frozen storage. Cold should be reflected in the logo which is why we would prefer blues and grays. We want it to be professional and modern, not cartoonish or childish.
Special Requirements
Logo designed around a snow leopard/city of Chicago as the background
Professional and modern design
preferred colors would be blues and grays
We are also open to your creativity, so if you don't agree with anything that we say you are welcome to submit your ideas. Our only definite requirement is that it be based around a snow leopard.
We will be using this logo on our refrigerated trailers, so the image will need to be high quality when blown up to roughly 5 or 6 feet tall. We will also use the logo on business cards, letterhead, and in email signatures as well.
Updates
A snow leopard has been our primary focus of adding to our logo, but we would also be interested in either having the Chicago skyline used in the background of a logo or a penguin used in the logo. We are still considering several snow leopard designs, but our CEO has suggested the Chicago skyline or a penguin as other ideas as well.
Added Monday, July 14, 2014
Project Deadline Extended
Reason: We are seriously considering 4-5 of the current designs that we have been offered, but with those being bunched together we haven't had the logo come across that has been head and shoulders a clear cut winner for our management team here. The added time will hopefully allow that winning design to become clear, either through an adjustment to a current design or a new design all together to come through.
Added Monday, July 21, 2014
Industry/Entity Type
Store
Logo Text
We want the logo to have both "Frozen Assets Cold Storage" and "FACS" in the logo.
Logo styles of interest
Character Logo
Logo with illustration or character
