• £140

• 42 designs

• 14 designers

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Logo Design Brief

We are 'Little Peaks', a London (UK) based food start-up.

We are creating a premium consumer brand for bite size luxury treats.

We’re all about bite sized indulgence, small luxuries, quality and taste and are therefore looking for a brand logo with real taste appeal which will be recognisable and memorable in a busy retail environment. The logo will be used on packaging, websites, ads, social media, business cards & stationary, etc.

Our launch product will be meringues but we are likely to sell other products in the future. (Which means we don't want an image of a meringue as part of the logo.)

Brand tone: premium, sophisticated, modern, ‘fun but fancy’

Key brand differentiators: bite-sized (rather than super-sized), great taste, great look, quality, premium but affordable, grown up but not boring or old fashioned, could be bought as a gift (similar to premium chocolates).

Target Market(s)

adult foodies, mostly females, people who love food, love to eat, love to indulge, love to allow themselves and others a sophisticated treat once in a while.

Industry/Entity Type

Retail

Logo Text

Little Peaks

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.