Upscale Meat Store Needs TASTY logo

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Contest winning design

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Logo Design Brief

Hello amazing designers!

We are looking for a world-class logo (the chosen designer will be offered a second contract to provide us with signage, packaging, etc) for TASTY MEATS, a high-end organic halal meat shop to be launched soon in Berkeley, California. Our first and upcoming stores will be located in hip affluent areas, right near Lululemon and Starbucks.

You will notice in the attached files that we already have a first take on the logo. Feel free to use it as a base for your entry or propose something of your own invention.

The design should communicate:
Meatiness
Taste
Discovery
Convenience
Warmth
Modernity
Fun


A bit about our chain's concept:

In just so many ways, TASTY MEATS is not your regular meat shop. Forget about your weird-smelling meat shop. Picking and choosing your steak or marinade at TASTY MEATS will have the vibe of choosing something really cool and TASTY! You can even get a organic ice cream to make your experience even more fun.

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Updates

Hello amazing designers! We have just: 1 - made the contest guaranteed to augment your chances of winning; 2 - updated our briefing to help you submit logos closer to our specifications. Looking forward to receiving your updated submissions! Warmest, Fabiana & Reda.
Added Wednesday, July 02, 2014

Target Market(s)

High income families seeking high-quality organic meat, professional singles searching for flavor and convenience, exchange students looking for halal food that tastes just like Mom would do it.

Industry/Entity Type

Shop

Logo Text

Tasty Meats


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)


Font styles to use
Serif
Sans Serif
Decorative

Colors

Colors selected by the customer to be used in the logo design:

eb1f27
ffffff

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Colors: red & black
    Halal symbol (small)
    Sense of high end, luxury product
    Must evoke TASTY...
Nice to have
  • Touch of modernity and fun
Should not have
  • Unprofessional, sloppy, childish elements

Files
Download all files - 2.0 MB
STORAGE_URL/BRIEF_UPLOADS/632447_UNDEFINED_BRIEF020823
Payments
1st place
US$340
Participation payments x 2
US$20
Total
US$380

Project Deadline
23 Jul 2014 23:08:17 UTC
Language

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