Digital Marketing Mentor

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This customer received 127 logo designs from 23 designers. They chose this logo design from Rammal as the winning design.
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Logo Design Brief
My new company is called Digital Marketing Mentor which will provide innovative training, mentoring and consultancy in this new industry. The skills are creative and inspiring including social media, email marketing, mobile marketing etc. Technology is the key tool in the application of the solutions that we provide. It is important that our logo reflects the innovative and technology focus of the industry. Currently there are some key trends and fads in the marketplace which could be useful in considering your design submissions:
1. Social media (facebook, twitter, youtube) is the hot topic at the moment which enables business to 'have a conversation with their customers, a 2 way dialogue.
2. Digital Marketing can enable you to measure your 'campaigns' and maximise your return on investment.
3. Mobile marketing is becoming a big industry focus.
Our logo will be used on our website and also our offline marketing. In addition to the wording, an iconic logo might be good however, a clever, unique and memorable use and arrangement of the words 'Digital Marketing Mentor' may be just as suitable.
Our website is in development currently but can be briefly seen here.
Included in the design we would like a business card design a letterhead and a DL enevlope open files.
www.digitalmarketingmentor.co.uk
Updates
Dear all,
Please note that I have added another design to the attachment. This shows how an electrical appliance 'switch' has been uesd to relate to technology in a logo.
Regards
David
Added Monday, November 22, 2010
Project Deadline Extended
Reason: I have extended the deadline in order to give some designers who are not available over the weekend to submit designs.
Added Sunday, November 28, 2010
Dear all, thank you for taking the time to submit designs for this project. It is much appreciated. We have been encouraged by the submissions so far and we hope that you have found the brief both useful and clear. We wish add that the required logo does not have to be explicit in its reference to training and teaching. An eye-catching design and the wording will make it clear what the company's service is. The use of colour is important as we are part of the creative industry. Clever and subtle arrangements of the wording seems to appeal to us currently.
Added Sunday, November 28, 2010
Project Deadline Extended
Reason:
Added Tuesday, November 30, 2010
Project Deadline Extended
Reason:
Added Thursday, December 02, 2010
Dear all, We have received a significant amount of designs and we would like to thank you all for the time and interest that you have shown in our project. We discussed the design submissions for 2 hours earlier today and the team could not make a final decision as we were not completely convinced by any one design. Many of you have submitted designs and revisions based on our feedback. We have questioned the clarity of our feedback and wish to be specific as to what we felt is missing. This comes down to the following single point:
Added Thursday, December 02, 2010
Project Deadline Extended
Reason:
Added Friday, December 03, 2010
Dear all,
Please not that this project has been further extended to include the submission of a business card design a letterhead and a DL enevlope. We look forward to receiving your designs.
Regards
David
Added Monday, December 06, 2010
Project Deadline Extended
Reason: To allow for the submission of a business card design a letterhead and a DL enevlope as stated in the amended brief.
Added Monday, December 06, 2010
Target Market(s)
Small businesses and employees who are seeking to train and aquire new skills or update their existing skills. I must come across as credible and trusted.
Industry/Entity Type
Marketing
Logo Text
Digital Marketing Mentor
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be memorable and stand out from the crowd. Working in the creative industry, it must be innovative and unique.
Nice to have
- The words and letters can be the source of the clever creativity. For example, a different colour on the dot of an eye, the use of capitals and common letters, colour and the angle on the letters and or words. I attach some simple and subtly innovative designs.
Should not have
- Bland appearance