merchantfuse Logo Design Project

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This customer received 72 logo designs from 30 designers. They chose this logo design from JACQUI as the winning design.
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Logo Design Brief
We need a logo.
MerchantFuse is a network that connects retail and wholesale in home and housewares. It's like a trade show except it's online. Our target demographic is style and design conscious - retail buyers, storeowners, and brands. Probably 60-65% female.
It is very important that our brand come across as FORWARD THINKING, STYLISH, something with which a COOL/INNOVATIVE BRAND would want to be associated.
We are considering incorporating the tagline "Buyers be there" so if you want to put that in the logo we would welcome it, but the logo should work either with a tagline or if the tagline is removed.
We are open on color but want to keep it limited to two colors. We do not think we need an insignia or emblem since it is difficult to capture our concept with a logo emblem.
We are open to our name being displayed as either MerchantFuse or merchantfuse.
Updates
Project Deadline Extended
Reason: Want to get see a couple of additional options and give people time for revisions.
Added Saturday, October 13, 2012
Target Market(s)
Style and design conscious - retail buyers, storeowners, and brands. Probably 60-65% female. There is still 35-40% male, so account for both
Industry/Entity Type
Retail
Logo Text
MerchantFuse or merchantfuse
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- An insignia or emblem