Modern Coat of Arms Logo for high-end barbershop

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This customer received 68 logo designs from 18 designers. They chose this logo design from Iris Xiros as the winning design.
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Logo Design Brief
I would like a logo that properly brands my new business venture, modern,masculine, and very high-end barbershop. Now this barbershop is like no other. It will consist of very modern and high-end decor, a pool table, movie theater, complimentary drinks and the list goes on. I want my logo to reflect the brand. I am thinking of the colors red,white and black maybe silver to be incorporated with the logo, but if you have a color combination that you think will capture my business vision, go for it. I would love to see a modern coat of arms something prestigious.
Updates
Hello all, just a little more detail as to what I'm looking for. I am looking for something upscale and high-end but masculine.
Added Thursday, November 18, 2010
Hello Designers,
I have identified some logos ( Ferrari coat of arms) and brands that I would like to mimic. Please take a look at my update brief for images I attached.
Added Friday, November 19, 2010
Industry/Entity Type
Movie
Logo Text
Five Star Barber Lounge
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern and high end. Coat of Arms!
Nice to have
- Coat of Arms!