• A$300

• 28 designs

• 17 designers

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Logo Design Brief

We need a logo design for a group of ecological scientists known as the "Australian Transect Network". The Australian Transect Network uses transects to help understand the Australian environment (plants, animals and soils) and see how it is changing.

A transect is a series of monitoring sites that are stretched out in a line covering several hundred kilometres of land or sea. These transects are stretched across gradients in rainfall (dry to wet), temperature (hot to cold), salinity (salty to fresh water) and/or altitude (mountains to lowlands).

By measuring the plants, animals and soils at each of these sites on a transect then seeing how species and the environment changes over all of the sites across a gradient (rainfall, temperature etc), we can predict how the ecology of these areas might change in the future. For example, if a climate change scientist predicts that a particular site might become 20% dryer and 1 degree warmer over the next 50 years, we can use information from a site with a similar climate to the predicted change to better understand how that site might change. This information can then be used to prioritise areas for conservation, management of weeds and invasive species, etc.

The Australian Transect Network is a part of a bigger initiative, the Terrestrial Ecosystem Research Network (TERN) (logo attached). AusPlots (logo attached) is another part of TERN with which we work closely and their logo will often be displayed with ours. TERN requires that logos use a colour palette (attached). Additional colours can also be used but they must be complementary to the existing colours. The logo must be able to sit within the TERN ring design (attached) or stand alone. Also attached are logos of other TERN groups for reference.

The logo should illustrate the concept of one or more transects, preferably across Australia. The design should communicate the idea of using a transect (series of plots stretched in a straight line across a vast portion of the continent) to understand Australian ecology.

Industry/Entity Type

Environment

Logo Text

Australian Transect Network

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must use TERN colour palette (though other colours can be included as well if they are complementary).
  Must illustrate the concept of a transect
  Must be able to sit within the ring design (attached) or stand alone.
  Must be supplied in .eps, .png and .jpg format.

Nice to have

• Logo could illustrate 3-5 intersecting lines to illustrate the concept of a network of transects across Australia, in a similar way to which the AusPlots logo (attached) uses squares to illustrate plots across Australia.
  
  It is strongly recommended that designers visit the websites of the Australian Transect Network (http://tern.org.au/Australian-Transect-Network-pg22748.html) and Terrestrial Ecosystem Research Network (www.tern.org.au) to learn about the groups that will use the logos and understand the marketing look and feel of these groups.

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Files

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