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xPend - Personal Finance
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This customer received 63 logo designs from 22 designers. They chose this logo design from Argyle and Paisley GD as the winning design.
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NZ$240
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63 designs
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22 designers
Logo Design Brief
Logo for a New Zealand based personal finance website called "xPend".
xPend users upload a bank statement from any bank/account and their spend is then automatically categorised. Spend information is aggregated from all banks & accounts and can be accessed from PC or mobile device.
xPend can be personalised by the user by creating own categories and rules, or changing the system allocated default spend categories.
The logo should clearly state the name of the site - "xPend" and should also have an easily recognisable element that can be used as a smartphone app icon.
(note - upper case "P" in xPend is for the purposes of emphasising the name in this brief and does not need to be incorporated in the design...)
We are more inclined to accept clean and simple logo designs.
Website home screen and main page are attached.
Updates
thank you for your submissions, our preference is to include a chart element in the logo design - either incorporated in the name, or as a stand-alone element.
Added Wednesday, June 25, 2014
Target Market(s)
Adults based in western speaking countries, mainly Australia and New Zealand aged 25 to 60 that handle household budgets.
Industry/Entity Type
Finance
Logo Text
xPend
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
