Chiropractor wanting creative graphic depicting power for pull up bannerstand

Want to win a job like this?
This customer received 12 graphic designs from 4 designers. They chose this graphic design from RYCO Design as the winning design.
Join for free Find Design JobsGraphic Design Brief
North Shore Chiropractic in New Zealand. We require a graphic for a pull up bannerstand for shopping mall promotions where we do chiropractic postural evaluations. We don't want to use the word chiropractic, and don't want pictures of spines, or lists of symptoms.
We want to express the nerve system dysfunction associated with poor spinal alignment as a power problem (like electricity). Our philosophy is the brain being like a battery, with the power flowing over the nerve system. Full power gives great health, great function, great performance, therefore this is of benefit to all people. Our target market is relatively healthy people who want to be better/extraordinary.
For extraordinary health you need the power of the nerve system turned on. Needs to be put in a positive light of what people have to gain.
We are looking for simplicity, funky, creative, eye-catching, and stops the passer by.
Updates
Project Deadline Extended
Reason: Everyone on the wrong track...need to read brief closely
Added Thursday, October 04, 2012
Please read previous brief closely. Please do not use the word chiropractic...not even saying North Shore Chiropractic. Please do not have pictures of spines. No pictures of symptoms like back pain. Please don't just drop our business card into banner. We are looking for something that makes people stop to look. Has to be to do with electrical power, as we view the nervous system like electrical power.
Added Thursday, October 04, 2012
Target Market(s)
Relatively healthy people who want to be better/extraordinary. 25-50 yr old, more female than male
Industry/Entity Type
Shopping
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have website address www.northshorechiro.co.nz and our logo (though we don't want these to dominate)
Should not have
- Anything relating to symptoms