Infographic Design Project for GiveEasy
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This customer received 18 infographic designs from 5 designers. They chose this infographic design from Alaya as the winning design.
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Infographic Design Brief
We require the design of a visually-striking infographic AND layout of these elements along with accompanying copy in the form of a brochure (which will be published both digitally).
The attached image shows, at a high level, how the brochure might reveal a series of design elements, culminating in a vertical infographic.l.
The infographic should use the elements of the GiveEasy logo to reflect consistency with the brand.
A PPT presentation is attached to demonstrate how the brand is currently communicating. We also attach a picture of how we envisage the infographic will unfold.
The infographic needs to be able to communicate simple ideas in a clear, clean, and visually-striking way.
The right design approach will incorporate two forms of copy…short-form copy that exists with the graphic elements…and long-form copy that sits above or beneath the graphic elements to carry the wider story.
Updates
To be clear - what we need is an Infographic that tells the story contained in the PowerPoint deck.
Added Friday, September 28, 2012
Project Deadline Extended
Added Sunday, September 30, 2012
Project Deadline Extended
Added Saturday, October 06, 2012
Target Market(s)
Professionals, corporates and charitable organisation.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- High quality and professional
Clear consistent linkage between the segments
Clear messaging as the infographic unfolds
The ability to reuse components from the infographic elsewhere.
You can download the GiveEasy iPhone App from the Appstore to understand the App we are looking promote. You might only be able to do this in Australia.