• US$200

• 291 designs

• 60 designers

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Logo Design Brief

I am looking for a logo/look for an artisan home baking business. Recent changes to California Law mean that I can run this business out of my home kitchen as of Jan 1st 2013 and I want to present a uniform look on all my labels, boxes, website etc. I bake high end chocolate brownies, macarons, decorated cookies, cupcakes, celebration cakes, cookies etc.

The business name is just my name, Louise Sandy, with a strap line under which reads "artisan baking". Because my last name, Sandy, is also a girl's first name I frequently get called Sandy by mistake, instead of Louise, so I would like to emphasize Louise and de-emphasize Sandy. I would like a graphic device to pair with my name typeface - some kind of roundel or similar which identifies things as coming from me without my name always being necessary.

This is what I definitely DON'T want: anything massively pink or over-the-top girly or with kitsch pictures of cupcakes etc. The color I use at the moment is a rich chocolate brown ribbon paired with natural brown bakery boxes and I would like to keep that chocolate color in the new look somewhere, paired with at least one other color . The look and feel I am going for is elegant, classic yet contemporary (I"m sure that's an oxymoron but hopefully you know what I mean - nothing gimmicky but nothing olde worlde either!), organic/ natural, more of a Parisian patisserie/cafe look than an American cupcake shop. I live by the ocean and am fond of beach glass colors and natural textures like driftwood and seagrass. Oh, and I'm English:)

Thanks and good luck!

Louise

Target Market(s)

Southern California women age 25 to old age, high income, Whole Foods shoppers, buy by the label, appreciate quality ingredients, mainly mothers, often by my products as hostess gifts so the packaging needs to imply indulgence, a real treat.

Industry/Entity Type

Bakery

Logo Text

Louise Sandy, Artisan Baking

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Name and Graphic logo device
  "Louise" more prominent than "Sandy"
  Artisan Baking strapline smaller than name
  Include chocolate brown + at least one other color in color scheme

Nice to have

• An emblem or roundel device

Should not have

• No pink, girly designs, no pictures of cupcakes or other baking cliches

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Files

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