Logo design for an on-line grocery retail operation

Want to win a job like this?
This customer received 44 logo designs from 29 designers. They chose this logo design from hamkur as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
We need logo/identity/brand design for a new on-line store to complete a website design. The store will offer fruit & veg, groceries and other categories of products such as cosmetics. Although there will be no real restrictions on the range of goods sold, most of them are likely to have been sourced from Africa or the Caribbean. There is also a good chance that most of the goods sold will have strong organic/health benefits.
We want a logo design that works well with the attached webpage design.
The attached file is an initial sketch of our ideas and current thinking, however we are open to other ideas and are not just looking for a photohop version of the sketches in this brief.
Updates
Project Deadline Extended
Reason: Need more ideas
Added Saturday, July 12, 2014
Industry/Entity Type
Retail