• A$350

• 15 designs

• 5 designers

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Infographic Design Brief

To create an infographic for Oral Health Month, August 2014, with the key messages of how the health of your mouth affects you through your lifetime.
We require two posters (A3 and A4 options) that will educate the Australian and New Zealand public of the importance of maintaining good oral health through facts and statistics (see attachments), focusing on different stages in your life.
The A3 poster will be used for: hanging in dental practices, posted in social media, on websites, advertising, public relations.
The A4 poster will be used for print handouts, websites, advertising, public relations.
Sections of the posters will be pulled out to be used in social media posts, on websites, in emails, etc.

Design constraints:
Poster One: Infographic Poster to be A3 (Appendix 1)
Poster Two: Infographic Poster to be reconfigured as A4 handout with limited facts (Appendix 2).
Full colour with the DCN colour palette reflected throughout.

Deliverables:
Design two infographics to reflect the tagline, A Lifetime of Health Smiles, and:
• One A3 poster to represents the key milestones as outlined in Appendix 1.
One A4 poster/handout to represent the key milestones in Appendix 2.
• Is obvious that these are stages in your life but does not mention the specific ages.
• Facts can be represented in icons, images, graphs, fractions, percentages, etc.
• Can be broken into smaller campaign sub messages.
• Includes: Oral Health Month and A Lifetime of Healthy Smiles text.
• Includes: A DCN Initiative logo.
• Includes August 2014 as Oral Health Month.
• Include website: www.dentalcarenetwork.com
• Is similar in style to the DCN launch infographic (attached).
• Clean, vibrant, understandable and friendly.

Tone:
DCN is experienced, reliable, caring, accessible, knowledgeable, friendly and confident in all aspects of dentistry.
The infographic can be ‘Tongue in cheek’ – friendly tone to suit different age groups through the messages, ie. 18-25 years is more conversational and cheeky, while 50+ could come from a ‘dad joke.’

See attached logo, colour palette and appendices.

Target Market(s)

Aussie and Kiwi families visiting a modern, bright, well-presented dental practice.

Industry/Entity Type

Health

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bright, clear and engaging. Needs to be suited to a professional dental practice, but also stand out on social media and in advertising.
  Must have name of campaign and month, brand supporter, website - see brief.

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Files

Download all files - 1.9 MB