Logo design for "Little Loco Photography"

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This customer received 150 logo designs from 73 designers. They chose this logo design from Locke+ as the winning design.
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Logo Design Brief
My current photography company is named "Loco Photograohy" We mainly focus on Wedding's and portraits.
We are now ready to establish a baby sister company under the name "Little loco photography" which is aimed at newborn and baby photography.
I currently have a logo attached for Loco Photography and would like the little loco one to have the same design but more fun and playful obviously targeting mothers and families. I am located in an area which has a lot of young professional families.. Ideally i would like the red to stay although open to suggestions, also more then open to suggestion in altering the main logo if it would be easier to match both.
Updates
Project Deadline Extended
Reason: Had a ill child and spent the past week in Hospital.
All good now and back at work sorry for not being able to give feedback up until now.
Added Wednesday, July 02, 2014
Target Market(s)
The little loco logo is targeted towards young professional mums, families and babies.
Industry/Entity Type
Baby
Logo Text
Little Loco
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- an element of cuteness and fun but not too playful where it looks like a gimmick
Nice to have
- something thhat matches my current Loco Photography logo !!! Although open to suggestion of changing that also if you can convince me it is for the best :)
Allso something that will print nicely and emboss nicely on products.