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Logo for start up law firm
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This customer received 145 logo designs from 32 designers. They chose this logo design from MVMNT as the winning design.
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A$250
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145 designs
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32 designers
Logo Design Brief
We are Melbourne (Australia) based lawyers looking at launching a new edgy law firm very soon - our plan is to reinvent the way law services are delivered. It is a fresh new concept and our name reflects this:
O2 (the symbol for oxygen) LAW (we would like to see O2 as the prominent symbol and Law as the secondary) this must also be grouped with 'Breathe Easy'. The text is grouped as follows:
O2 Law
Breathe Easy
Fixed Price
No Surprises
Our name and strap line (see below) needs to be incorporated into the branding as it is our point of difference. Our message is modern, clean and simple and we want our logo to reflect this. We will specialise in litigation services. The fixed price model is our unique point of difference. We will be utilising our website as the initial point of contact so first appearances are imperative. The message needs to be strong and unequivocal. There is the possibility of other work if we get this right.
Can you help us launch this exciting new practice?
Updates
Hi Everyone
Thanks for you submissions so far. We have done a bit more work and we think the logo and the strap line are getting mixed up so can you make adjustments to your current designs to reflect the following:
O2 Law
fixed fees
no surprises
breathe easy
We really appreciate your efforts so far.
Best Regards
O2 Law
Added Saturday, June 14, 2014
Hello in light of the changes we have increased our budget by $50 for the winning submission
Many thanks
Added Saturday, June 14, 2014
Please read latest Edits on the Brief page:
IN Summary Note
Breathe or Breathe of Fresh air to be replaced with Breathe Easy
The O2 should be the dominant message and law secondary
Added Saturday, June 14, 2014
Target Market(s)
Businesses and Individuals in a dispute and in need of legal assistance - adults of varying ages in Melbourne Australia
Industry/Entity Type
Law Firm
Logo Text
O2 Law (see above for strapline and text)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The o2 is oxygen.
Law
Breathe Easy
The tag line represents what we are about
Fixed Fees
No Surprises
Should not have
- Traditional law images like the scales of justice or wigs.
We want to look different from other law firms. In fact we don't want the logo to look anything like a law firm - the word law is enough for the association.