Postcard design for online beauty shop
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This customer received 19 postcard designs from 6 designers. They chose this postcard design from alessandroevge as the winning design.
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Postcard Design Brief
I want a postcard design for offline marketing of my online beauty shop at www.ginablacksbeautystore.com. My dominant stock is skincare and make-up. My target market is women of all ages.
Black text on white background. Colours as dictated by brand packaging.
I want SIDE A to represent half of my brands and SIDE B to represent the other half
Collage for SIDE A
1) Jane Iredale mineral make-up
2) RegimA
3) Proto-Col
4) Skin Doctors
5) Diva Deva
6) Elicina
7) Tropic
8) Serutox
Collage for SIDE B
1) ES (Elizabeth Somapala) skincare
2) Hydrocare
3) Nail Magic
4) Sixtus
5) Vinies (Ayurveda's Soul)
6) Willow Organic
7) Flash Instant Manicure
You must use pictures in which the brand name concerned is distinct
SUGGESTED DESIGN:
SIDE A:
1) Place the logo at the top and centre it.
2) Centred on page, the following:
a) "Free shipping on orders over £39".
b) "Only £2 for shipping on orders up to £39"
3) Collage 1. See the homepage at www.ginablacksbeautystore.com for ideas. I really like the two Proto-Col collages, personally.
4) Centred on page, in bold, but smaller font: *For the rest of our brands, see over. UNDERNEATH THAT: *Tropic is sold through our designated Tropic website at www.tropicskincare.co.uk/shop/Gina.
5) Centred on page, in bold: "Order now".
6) Left-aligned: www.ginablacksbeautystore.com
7) Left-aligned: Telephone orders: 07961 976 270
8) Left-aligned: email: ginablacksonlinebeauty@gmail.com
9) Right-aligned, in the space made by left-aligning the text shown in 6-8: Place my picture in the bottom right-hand corner with the slogan to the left of it, spilling under it if necessary: "Gina Blacks (real name Gina Onyemaechi). Gina has a story to tell. To get it, visit her other website at www.beautymet.com"
SIDE B:
Same as SIDE A but with collage 2. Repeat the text saying: *For the rest of our brands, see over.
Updates
Dear designers,
I have just guaranteed my payment.
I look forward to your designs.
Many thanks,
Gina.
Added Saturday, June 14, 2014
Dear designers,
If the fact that payment is now guaranteed is not enough to motivate you to this project, please tell me what will be. (I think I can guess the answer, but anyway...)
Many thanks,
Gina Onyemaechi.
Added Saturday, June 14, 2014
Target Market(s)
Women of all ages
Industry/Entity Type
Marketing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- (I think you would do the following anyway, but just to be sure)
1) Both SIDE A and SIDE B should have a smooth, silk-like feel.
2) Re the look and feel slider: I want an attractive and elegant postcard which no less looks serious, professional, and modern. It must communicate my message clearly and neatly with emphasis placed where indicated in the product description above.