• A$400

• 142 designs

• 37 designers

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Logo Design Brief

We are Elk & Co. A new full-service marketing agency based in Sydney. 


We believe strong brands are about clarity, consistency and one that customers just like.

We have experience working in agencies in both London and Sydney, as well as having experience managing high profile brands in house. With this experience sitting on both sides of the table, we know the value of a great agency.

Elk & Co. are specialists in a range of industries including pharmaceuticals, technology and a little bit of food. It's fairly broad.

We need the first part of our corporate identity. A great logo.

My customers:
The customers are brand managers, marketing managers, small business owners and creative agencies. I can offer planning, education & events, creative campaigns and beautiful design.

The logo should:
• Reflect strength and crispness
• Be clean and simple
• Ideally, one or two colors only. I like a lot of white space. (I prefer bold colours)
• if it is a wordmark logo - if it's a fantastic font without an icon, then something bold with some elements of design incorporated rather just a simple font

I would like to avoid:
• Anything sciency or technical – no molecules! (Because the logo should reflect creative not technical)
• the design being rustic


Like
www.cassette.com.au

The logo design is very important as this is the first step towards creating the look and feel to go across the website, letterheads, presentation templates etc...

Target Market(s)

My customers are Australian brand managers, marketing managers, who are between early 30s to 50, often men.

Industry/Entity Type

Small Business

Logo Text

Elk&Co.

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Can the designer choose? avoid decorative or script

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should:
  • Reflect strength and crispness
  • Be clean and simple (but not too simple, it needs to be a great font or great use of typography)
  • Ideally, one or two colors only. I like a lot of white space. (I prefer bold colours)
  • if it is a wordmark logo - if it's a fantastic font without an icon, then something bold with some elements of design incorporated rather just a simple font

Should not have

• I would like to avoid:
  • Anything sciency or technical – no molecules! (Because the logo should reflect creative not technical)
  • the design being rustic